Sprii Logo PNG
The Sprii logo reflects the company’s modern approach to e-commerce. The emblem conveys energy and dynamism, highlighting the company’s commitment to making online shopping convenient and accessible. The design incorporates elements that symbolize technology, ease, and customer focus. The colors and shapes of the logo evoke a sense of reliability and trustworthiness, reinforcing Sprii’s mission to provide a seamless shopping experience.
Sprii: Brand overview
In 2014, Dubai-based Sprii, founded by Sarah Jones, came into being to develop e-commerce. The platform was developed with a clear vision: catering to the unique needs of expectant moms and their newborn babies in the Middle East. From clothing and strollers to toys and essential feeding equipment, Sprii aimed to simplify the shopping experience for this specific audience.
The niche focus resonated, resulting in a steady increase in the number of shoppers. As specialty online stores in the Middle East warmed up, Sprii expanded its offerings. By the end of 2018, it had 50,000 products on its virtual shelves, giving it a leading position among maternity-focused online stores in the UAE.
However, 2019 heralded significant changes. In a bid to strengthen its presence in the Middle East, Amazon acquired Sprii. This acquisition led to the transformation of Sprii into Amazon. Ae in May 2019. As a result of this metamorphosis, Sprii’s standalone platform was eliminated by 2020. The maternity and nursery catalog that Sprii was known for was seamlessly integrated into Amazon’s extensive product offerings for regional audiences.
Sprii’s evolution from its inception in 2014 to its integration in 2020 symbolizes the evolution of e-commerce in the Middle East, where specialized platforms flourished before being absorbed by global giants.
Meaning and History
What is Sprii?
In 2014, Sarah Jones launched Sprii, a maternity and nursery e-commerce company in Dubai, United Arab Emirates. The online platform focused on mothers and babies and offered a wide range of products, from clothing and feeding equipment to toys and furniture. However, following its acquisition by Amazon in 2019, it ceased operations in 2020, leaving a significant gap in the Middle East’s e-commerce sector.
2014 – 2020
The Sprii logo is simple and elegant, reflecting the brand’s focus on products for moms and babies. The primary color is soft lavender, evoking a sense of care and calmness that suits the target audience. The visual design includes the brand name, a tagline, and graphic elements that complete the composition.
The main element is the brand name, written in lowercase letters. The bold font with neat, subtle serifs gives the text a modern and refined appearance. The two dots above the “i” create symmetry and visually balance the text. The final dot after the word adds emphasis and completes the composition.
Below the name is the tagline “everything for mums.” It is written in a thin sans-serif font, making the text light and friendly. The tagline starts beneath the letter “p,” connecting it to the brand and creating a sense of unity. Its color is slightly darker, helping it stand out against the lavender shade of the main word.
A thin line beneath the tagline completes the design and adds structure. It emphasizes the logo’s minimalism and neatness.
The name evokes associations with ease and convenience, reminding customers of the simplicity of shopping. The lavender color, paired with the clean font, highlights calmness and attention to detail. The emblem conveys the brand’s care and professionalism through a concise and thoughtful design.