pay-per-view Logos and Brands
The pay-per-view model for individual events, from boxing matches to wrestling shows, defines the Pay-Per-View section. WWE with WrestleMania, Royal Rumble, and SummerSlam, UFC with numbered PPV cards, and boxing superfights (Mayweather vs. Pacquiao in 2015 generated 4.6 million purchases) generate the bulk of PPV revenue. The model originated in the cable TV era of the 1980s and has adapted to streaming via ESPN+ and Peacock. The logos in this section mark events and platforms where viewers pay a fixed amount for access to a single broadcast, with a price tag of $50-80 per evening that reflects the content’s exclusivity.
