pens Logos and Brands

While the “Pen” section focuses on the pen as a single item, “Pens” expands the scope to include lines, collections, and series of writing instruments. Pilot with FriXion technology (erasable ink), Pentel, Uni-ball (Mitsubishi Pencil), Staedtler, and Faber-Castell produce hundreds of models, from gel pens for schoolchildren to technical rapidographs for architects. Japanese manufacturers Pilot, Pentel, and Zebra set the standards for smooth writing and fine lines. At the same time, the “pen geek” culture treats choosing a pen as a separate hobby, with forums, reviews, and collectible editions. This section brings together brands whose range of writing instruments numbers in the tens and hundreds.