perfumes Logos and Brands
The plural form in the name “Perfumes” broadens the focus to fragrance lines and collections rather than a single bottle. Tom Ford Private Blend, with more than 30 perfumes, Maison Francis Kurkdjian with the Baccarat Rouge 540 family, Acqua di Gio by Giorgio Armani in dozens of flankers, and Dior with the Sauvage, J’adore, and Miss Dior lines, illustrate the strategy of expansion through variations on a basic hit. The release of flankers, from Eau de Toilette to Elixir and Parfum Intense, allows the brand to keep consumers within the fragrance family for years. This section brings together brands whose perfume portfolio includes dozens of names for different seasons, genders, and occasions.
