Loewe Logo

A tiny workshop for producing leather goods was established by a group of Spanish leather workers in Madrid, Spain, in 1846, marking the beginning of Loewe’s history. This humble origin was the starting point for one of the world’s oldest premium brands.

Enrique Loewe Roessberg, a German worker, joined the workshop in 1872. His aptitude and creative approach to leatherworking immediately made him stand out from his colleagues. Enrique made important contributions to advancing product design and leatherworking methods, which enhanced the workshop’s rising stature.

The brand was formally renamed Loewe in 1892 to honor Enrique Loewe. At this point, the studio was already well-known for producing high-quality leather products for the Spanish nobility.

1905 was pivotal in the brand’s history when the company was appointed the official supplier to the Spanish Royal Court. This acknowledgment significantly raised the brand’s status and confirmed the excellent caliber of its offerings.

In the 1930s, the firm started broadening its product line by adding silk scarves and other accessories to its leather items. This change expanded the enterprise’s consumer base and solidified its place in the luxury market.

Growth and innovation continued in the 1940s and 1950s. At this time, the producer started experimenting with novel leatherworking methods and design concepts, which resulted in developing some handbag models that have become the brand’s most iconic.

The enterprise debuted its first prêt-à-porter collection in 1965. An essential phase in the brand’s transformation from a producer of leather items to a full-fledged fashion company was its expansion.

The company started to expand internationally in the 1970s. The firm began selling its products outside of Spain, first in Japan and then progressively spreading to other Asian countries.

An important development in the brand’s history happened in 1996 when the LVMH company (Louis Vuitton Moët Hennessy) purchased the firm. The acquisition gave the company access to LVMH’s worldwide distribution network and resources, creating new avenues for growth and development.

For the producer, the 2000s were a time of rejuvenation. Reputable designers started being drawn to the business to work on collections, which helped it update its image and attract a new clientele.

Jonathan Anderson joined the brand as creative director in 2013, and the enterprise entered a new phase with this appointment. By fusing conventional workmanship with cutting-edge design, Anderson gave the brand’s history a new, contemporary look.

Anderson oversaw a major expansion of the company’s market share in the fashion industry. The firm expanded beyond traditional leather goods by introducing other product lines, such as home products and perfumes.

Under Anderson’s guidance, the enterprise unveiled a new corporate design and logo in 2014. This visual identity update represented the company’s attempt to reconcile modern trends with its historical history.

In 2016, the producer reopened its flagship location in Madrid, showcasing the brand’s updated aesthetic that fuses contemporary design with Spanish customs.

The company increased its market share in the home products industry by introducing the “Loewe Home Scents” line in 2017. Spain’s natural world and culture influenced the diffusers and candles from this collection.

A new flagship store opened in 2018 on London’s Bond Street. This store highlighted the brand’s new concept by fusing Spanish heritage features with modern style.

Inspired by the renowned Ibiza boutique, the enterprise debuted the “Paula’s Ibiza” line that same year. This collection, which captures the free-spirited vibe of the island, has become an annual event.

The introduction of the producer’s eyewear collection in 2019 marked an additional development in the brand’s accessory line expansion.

2020 saw the company continue to innovate in the face of global issues, bringing digital presentations and virtual fashion shows to the fashion business to adapt to new realities.

The “Loewe x My Neighbor Totoro” collection, a joint venture with the renowned Japanese animation studio Studio Ghibli, debuted in 2021. This collection was a great hit and proved the brand’s ability to fuse pop culture with luxury fashion.

In 2022, the enterprise fortified its online presence by introducing fresh social media campaigns and enhancing its online sales capacity.

Additionally, the company expanded the product line in 2022 by launching a new line of home goods called “Loewe Home,” which included furniture and décor pieces.

In 2023, the firm continued to grow internationally. The brand expanded its footprint in emerging areas and added new locations in major global fashion hubs.

Under Jonathan Anderson’s direction, the company kept refining its look by fusing cutting-edge design with age-old workmanship. The brand attracted a new generation of customers in addition to its devoted following, solidifying its place in the premium fashion market.

Additionally, the enterprise continued its legacy of promoting art and culture by setting up shows and working with creators and artists from other disciplines.

As it expanded its product line and adjusted to the shifting demands of the luxury goods industry, the producer never wavered from its commitment to producing high-quality goods with cutting-edge design.

The brand has remained loyal to its origins throughout the years, upholding the customs of fine craftsmanship while adjusting to shifting consumer tastes and fashion trends. From a modest leather workshop to a luxury brand with a global reach, the firm has expanded while preserving its distinct character and dedication to excellence.