Pocatello Logos and Brands
A small town in Idaho became the unifying factor for the “Pocatello” section, which features logos of organizations, institutions, and teams associated with Pocatello. The town, with a population of about 56,000, is located in southeastern Idaho and is best known as a university center, home to Idaho State University. The brands in this section include university sports teams, municipal services, and local companies. The Pocatello city logo attracted international attention in 2017 after being recognized as one of the worst municipal logos in America, prompting its redesign with community participation.