rap Logos and Brands

Hip-hop culture, which originated in the Bronx in the 1970s, gave rise to one of the most visually rich music industries, and the “Rap” section collects logos of labels, artists, and brands associated with rap music. Death Row Records, Def Jam, Bad Boy Entertainment, and dozens of independent labels built their emblems on images of the street, graffiti, and rebellion, turning the logo into a manifesto of subculture. Rap has gone far beyond music, becoming the basis for fashion lines, media empires, and alcohol brands owned by artists. The visual symbols of the companies in this section reflect the evolution of the genre from underground self-expression to a multi-billion-dollar global industry.