Reno Logos and Brands
The city of Reno, Nevada, known as “the biggest little city in the world,” sets the tone for the “Reno” section. Reno’s casinos, hotel complexes, sports clubs, and city structures use references to the neon aesthetics of the gambling business, the desert landscapes of Nevada, and the Sierra Nevada mountains rising to the west of the city in their logos. Reno lives in the shadow of neighboring Las Vegas. Still, it has its own unique identity, and the brands in this section reflect the intertwining of the entertainment industry, the technology sector, and outdoor culture that have made the city attractive to Tesla, Amazon, and other companies that have opened production facilities in the region.