rental Logos and Brands

A range of companies in the Rental section covers car, housing, equipment, and appliance rentals. Hertz, Avis, Enterprise, U-Haul, and Airbnb represent different segments of the rental market, but all operate on a model of temporary use of an asset without transfer of ownership. The logos of companies in this section feature images of keys, exchange arrows, and symbols of temporary ownership, visually suggesting access to an item or space for a specified period. The sharing economy, which has been booming since the 2010s, has expanded the traditional understanding of rental. Alongside traditional rental agencies, the section may include peer-to-peer platforms that let you rent items from private owners.