republican party Logos and Brands

The Republican Party of the United States, the Grand Old Party (GOP), founded in 1854 on a platform of fighting slavery, defines the theme of the “Republican Party” section. The elephant, which became the party’s symbol after Thomas Nast’s cartoons in the 1870s, remains a central figure in the GOP’s imagery and that of its candidates. The logos of election campaigns, political action committees, state-level party organizations, and related media structures range from strict heraldic versions to stylized images of elephants adapted to specific electoral cycles. The brands in this section represent one of the two major political forces in the United States, whose visual identity is inseparable from the history of American democracy.