retail network Logos and Brands
Extensive retail chains with hundreds or thousands of points of sale in one or more countries set the scale of the Retail Network section. Pyaterochka, Magnit, Carrefour, Tesco, and similar operators are building a logistics infrastructure that connects distribution centers with stores in every district of the city. The logos of the companies in this section serve as visual landmarks for shoppers who are accustomed to seeing familiar signs within walking distance of their homes. The concept of a “network” emphasizes the density of coverage in a given territory, and the brands in this section compete for maximum reach, where the number of outlets determines market share and access to everyday shoppers.