retailing platform Logos and Brands
Digital marketplaces and technology platforms that allow sellers to reach mass buyers without a physical point of sale define the content of the Retailing Platform section.
Amazon Marketplace, eBay, Etsy, Shopee, Ozon, and Wildberries provide infrastructure for millions of sellers, from artisans to large distributors. The platforms’ logos feature shopping carts, connecting arrows, and globes, visually promising an endless assortment and delivery to any location. The platform model of retail reshaped the competitive landscape in the 2010s, and the brands in this section represent a shift from owning goods to managing the flow of transactions between seller and buyer.