Casetify Logo

Casetify LogoCasetify Logo PNG

Casetify: Brand overview

In 2011, in the bustling city of Hong Kong, Wesley Ng and Ronald Yung joined forces to create Casetify. Initially, this brand was aimed at those who wanted to personalize their phone cases with their favorite Instagram shots. Three years later, in 2014, the brand took personalization to the next level with the introduction of DesignLab, which allows customers to decorate their cases with original patterns, shades, and texts.

In 2015, Casetify expanded its horizons by opening a main office and creative center in Los Angeles. The company expanded its product lineup to include the latest iPhone versions and other sought-after brands like Samsung. By 2016, the company’s product lineup had further expanded to include Apple Watch straps and other technology accessories. The year was also marked by interesting partnerships between Casetify and various well-known brands, one of which was Disney.

In 2017, Casetify teamed up with fashion house Saint Laurent to create high-quality phone cases. Around this period, the company reached a significant milestone, selling over one million Casetify-branded products. In 2018, the brand continued to collaborate with giants such as Coca-Cola and esteemed institutions such as the National Gallery. In the same year, the company successfully raised $10 million in capital.

In 2019, Casetify made its physical presence known by opening retail locations in its founding city, Hong Kong, and entering the retail world in Southern California. This period was also marked by the company’s commitment to sustainability as it began using recycled materials to create eco-friendly cases. When the world faced the COVID-19 pandemic in 2020, Casetify quickly adapted to the situation by emphasizing antimicrobial case options.

Casetify has now become a one-stop store for tech accessory specialists, offering products ranging from cases and straps to chargers for iOS and Android platforms. Casetify operates globally, shipping products to over 100 countries, and its portfolio of collaborations is only growing thanks to alliances with giants like Starbucks, Nintendo, and the NBA.

Meaning and History

Casetify Logo History

What is Casetify?

Based in Hong Kong, Casetify offers innovative custom design services for phone cases and electronic accessories, allowing customers to express their uniqueness through photos from Instagram and other social media. Whether it’s eye-catching collages or individual expressive photos, Casetify has quickly become the preferred choice for those looking to make a statement. Casetify was founded on October 1, 2011, by Ronald Jung and Wesley Ng, formerly called Casetagram and now operating as Casetify.

before 2014

Casetagram Logo before 2014

2014 – 2018

Casetify Logo 2014

2018 – today

Casetify Logo

Although the Casetify logo is text-based, it still has two special graphic elements. These are the red dots above the letter “i,” signifying individuality, and the black rectangle serves as the background for the Hong Kong-based company’s name. These two simple geometric details magically transform an ordinary emblem into a unique symbol. The lowercase letter “i” with a red sign looks spectacular against the white capital letters. The black background adds contrast and gives the diagonal slanted logo a businesslike, serious look.

The red dot is like a little spark of creativity, standing out but not overpowering the attention. It’s an interesting twist that makes you learn more about the brand. The black rectangle makes everything more striking and adds a touch of seriousness. In this way, the logo says, “We’re in business, but we’re also very cool.”

Casetify color codes

Neon RedHex color:#fe2b21
RGB:254 43 33
CMYK:0 83 87 0
Pantone:PMS Bright Red C
BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C