iPhone Logo

iPhone LogoiPhone Logo PNG

iPhone: Brand overview

Founded: 2007
Founder: Apple Inc.
Headquarters:
United States
Website: apple.com
Logo downloads:
The iPhone is a line of monoblock form factor smartphones from Apple Inc. They operate on the iOS platform and include already several generations, where new models are more advanced than the previous ones. Their developer and conceptual inspirer are Steve Jobs, who announced the device at Macworld Expo 9. The event was held in San Francisco at the Moscone Center. The brand was first introduced in the winter of 2007. Its debut products appeared in the summer of the same year.

Meaning and History

iPhone Logo History

Work on a prototype of what eventually became the iPhone began back in 2004. Especially for this project, Apple recruited a group of highly qualified professionals. One thousand people were invited. The team was headed by three engineers: Tony Fadell, who was responsible for the software, Sir Jonathan Ive, who was responsible for the construction; and Scott Forstall, who was a programmer. They worked together on Project Purple.

At first, the goal was to create an innovative tablet, but then CEO Steve Jobs changed priorities in favor of a multifunctional mobile phone. It eventually emerged in secret collaboration with Cingular Wireless, renamed AT&T Mobility. Since then, the company has launched one device each year that improves over the previous one: the smartphones have an improved configuration with modified stuffing. One of the latest series is the iPhone 12, including several models with the A14 Bionic processor and 5G connectivity.

The brand’s name, which is the basis of the brand identity, was invented by Jobs. According to his concept, the word iPhone is derived from such terms as “internet,” “inspire,” “inform,” “individual,” and “instruct” (instruct). They are indicated by the short sign “i,” which is also present in the name of other Apple products: iMac, iPod, iPad. The second part is the “phone.” It is taken from the English word “phone.” Such a mark is on all branded smartphones. There are three versions of the emblems.

2007 – 2013

iPhone Logo 2007

The first models had a marking in bold type. The single “i” was originally lowercase, and the “P” was capitalized to emphasize priority and functionality. The letters are flat, smooth, without serifs. They are characterized by a streamlined shape that corresponds to the smooth movement of the finger on the touch screen. Therefore, none of the characters have broken lines and right angles (and even if they are visible, they have a less pronounced degree of slope). The logo is text, but to the left of it, there is a bitten apple – the individual designation of Apple. In this way, the manufacturer emphasizes that the product belongs to him.

2012 – 2016

iPhone Logo 2012

The emblem has been upgraded in parallel with the improvement of the functionality and contents of the devices. It acquired lightness, visual simplicity, sophistication, and elegance. And all this is despite the brevity of the logo, which reflects the key importance of the internal content rather than external appearance. As a result, in 2012, the lettering was given a slim shape. The font is still lowercase, except for the “P,” which has always remained uppercase. The letters are smooth, with uniform transitions in height, as if it were the trajectory of a finger on the display. Thanks to the narrow characters, the inter-letter space was slightly larger, which added to the readability of the lettering.

2016 – today

iPhone Logo

The current logo contains the same word but in an accent version: bold letters. They’re not as wide as in the first version, but they’re not as narrow as in the second. This font is called SF Pro Semibold. It is moderately subtle but more pronounced. The top of the “h” is now aligned in height with the “P,” whereas its foot was higher before. The letter “i,” although lowercase, also reaches them. The round dot moved a little further away from the vertical bar at the beginning of the logo’s creation.

Font and Colors of the Emblem

iPhone Emblem

The main purpose of the iPhone visual identity sign is to demonstrate the ease of use of the smartphone. Therefore, the font is not decorated in any way – it consists of simple single lines without outlines, frames, and double stripes. This performs a key task, accurately conveying the functionality and purpose of the new generation of mobile devices.

iPhone Symbol

Grotesque typeface family San Francisco Pro For text selected for the emblem. It is a custom development by Apple. The official logo palette is monochrome and consists of a combination of black (lettering) with any background color. Usually, it is white, but it all depends on the shade of the smartphone model.

iPhone color codes

Black Hex color: #000000
RGB: 0 0 0
CMYK: 0 0 0 100
Pantone: PMS Process Black C