rugby club Logos and Brands

The Rugby Club section comprises club emblems of rugby teams from the English Premiership, the French Top 14, and Super Rugby in the Southern Hemisphere. Saracens, Toulouse, Crusaders, Leinster, and Stade Français feature heraldic motifs, city coats of arms, and images of patron animals in their logos, continuing traditions established in the Victorian era when rugby clubs were formed at schools, universities, and church parishes. The visual identity of a rugby club is rooted in local history and is inseparable from the fan community, which passes on its loyalty from generation to generation. The brands in this section represent a sport where club loyalty is measured in decades, and a change of emblem can provoke a stormy reaction from the stands.