Scandinavian Airlines Logos and Brands

The flagship carrier of the three Scandinavian kingdoms is the subject of the “Scandinavian Airlines” section, dedicated to the visual history of SAS. The airline is unique in global aviation, as it was created by merging the national carriers of Denmark, Norway, and Sweden into a single brand. For decades, the SAS logo reflected the company’s tripartite nature, combining elements from the three national symbols. The section examines the evolution of the emblem from the post-war years, when SAS was a pioneer of transatlantic flights over the Arctic, to the modern period, marked by the transition to a new corporate structure.