SEAT Logos and Brands

The Spanish car manufacturer, headquartered in Martorell near Barcelona and part of the Volkswagen Group, defines the focus of the “Seat” section. Founded in 1950, the company has gone from licensed assembly of Fiat cars to developing its own Ibiza, Leon, Ateca, and Arona models. The Cupra sub-brand, which has become a separate sports brand, is expanding the group’s presence in the performance car segment. The section traces the visual evolution of the brand, whose “S” emblem has undergone many transformations, reflecting the shift in positioning from a people’s car to a youth brand with ambitions in electrification.