shopping spot Logos and Brands

Shopping centers, outlets, market districts, and iconic shopping locations that attract shoppers from across a city or region set the context for the Shopping Spot section. Fifth Avenue in New York, Oxford Street in London, Ginza in Tokyo, and malls such as the Dubai Mall have become tourist attractions in their own right, and the logos of such places serve as invitations to spaces where shopping becomes an event. The brands in this section represent specific points on the map that consumers associate with the pleasure of shopping, and their logos promise a concentration of shops, restaurants, and entertainment in one location. The visual signs of shopping spots compete for the flow of visitors, for whom the place of purchase is no less important than the product itself.