If it were not for the perseverance of Roy Disney, mining could have been carried out on the site of the grandiose complex of Disney World. But the elder brother of the famous cartoonist bought several plots of land in Florida and even the subsoil use rights so that Tufts University did not require the removal of buildings in the future. And all this for the sake of fulfilling the dream of Walt Disney, which during his lifetime did not manage to build a resort with hotels, water parks, shopping centers, themed recreation areas, and other entertainment venues.
Meaning and History
The fairytale universe of Disney World is filled with locations and characters from animated films, and its trademark is similar to that of The Walt Disney Company. The designers did a good job on the branding component to connect all parts of the media empire with common symbols.
1971 – 1996
The entertainment complex opened in 1971. By that time, Roy Disney had already died, but it was he who insisted that this place be named after his brother. This is how the inscription “Walt Disney World” appeared on the emblem. True, the first version used a streamlined sans-serif font – not at all that modern TV viewers are used to.
The “D” looked like a square with two rounded corners, and inside was a globe with Mickey Mouse ears. The designers chose this character because he was considered one of the most popular characters in Disney cartoons. The globe was supposed to indicate the global nature of the resort and its worldwide fame.
1996 – 2005
In 1996, the logo with the complex’s full name began to be used: “Walt Disney World RESORT.” The first two words were written in a corporate font that imitated the personal signature of Walt Disney. The third was to the right of them, and the fourth was at the bottom, right-aligned. All letters in the word “RESORT” were capitalized.
Above the light blue lettering, the designers depicted a large shooting star and many small stars around. In this context, the night sky symbolizes a dream because looking at the traces of meteorites burning in the atmosphere, people usually wish.
2005 – present
After the update, the logo has become more compact and minimalistic. First, the developers removed the stars and the word “RESORT,” leaving only the resort name’s main part. Second, they changed the color to a darker shade of blue – almost black. This simplified version is still in use today and represents Disney World as the Walt Disney Company’s division.
The entertainment center has a text trademark, but the first two words can be called a separate emblem associated with all Disney brands. Its prototype appeared a long time ago – back in the days when the famous American entrepreneur opened an animation studio and began to look for his recognizable style.
Font and Colors of the Emblem
The resort recreation area logo uses two fonts. They look contrasting because one of them is round and ornate, and the other is smooth, with sharp serifs. At first glance, the phrase “Walt Disney” appears to be handwritten. There is some truth in this because both words are an adaptation of the animator’s signature.
Once upon a time, Walt, like many other cartoonists, came up with an unusual print signature. He constantly refined and improved it and then made the distinctive sign of the company. After his death, the new leaders of the multimedia empire decided to revive the old tradition and again improve Walt Disney’s signature, but with designers’ involvement.
The experts used handwriting samples of the greatest American entrepreneur and added some details. It was in this form that the inscription appeared on the Disney World logo. Remarkably, the word “World” is in a standard serif typeface and looks pretty conservative.
The color scheme is also not very festive. It is strict and minimalistic because it contains only two colors: black with a blue shade (for the name of the entertainment complex) and white (for the background).