water park Logos and Brands

Water parks and water-themed complexes offering slides, wave pools, and lazy rivers define the content of the “Water Park” section. Schlitterbahn, Aquatica (SeaWorld), Noah’s Ark, and Siam Park (Tenerife) have created brands associated with summer family vacations and adrenaline-fueled rides. The world’s largest water parks compete for the record of the highest or longest slide, and each new attraction gets its own name and logo. Water park emblems feature images of waves, splashes, the sun, and palm trees, visually promising a day of carefree fun on the water. The brands in the section represent a segment of the entertainment industry in which seasonality drives the business model, and a single hot weekend generates revenue that covers weeks of off-season downtime.