ski resorts Logos and Brands
Ski resorts from the Alps to the Rocky Mountains, from the Japanese Alps to the Caucasus, are included in the “Ski Resorts” section. Courchevel, Zermatt, Vail, Whistler Blackcomb, Niseko, and Rosa Khutor have created brands associated with snow-capped peaks, ski lifts, and après-ski culture. The logos of ski resorts feature silhouettes of mountain peaks, snowflakes, and stylized ski tracks, visually promising adrenaline on the slopes and comfort in the chalet after skiing. Brands in this section compete for skiers and snowboarders, for whom the elevation difference determines the choice of resort, the quality of the snow cover, the length of the slopes, and the reputation of the winter village as a vacation spot with Michelin-starred restaurants and boutiques.