skin tint Logos and Brands

Lightweight skin tints, which fall between moisturizer and foundation, make up the “Skin Tint” category. Glossier, Ilia, Saie, and Rare Beauty have popularized a format that meets the demand for natural makeup with minimal product feel on the face. The logos of the brands in this section convey an aesthetic of pure beauty, transparency, and “second skin,” visually promising weightless coverage without a masking effect. The skin tint category is booming in the 2020s, when the no-makeup makeup culture and the trend toward minimal makeup in one’s makeup bag have created ideal conditions for products that work on the edge of visibility.