standard Logos and Brands
The concept of “standard” as applied to brands and organizations that set quality, safety, or technical specifications is defined in the “Standard” section. Standard Chartered (banking group), Standard & Poor’s (credit ratings, now S&P Global), Standard Oil (Rockefeller’s historic oil monopoly, split up in 1911), and Standard Life all have the word “Standard” in their names, emphasizing reliability and normative weight. The legacy of Standard Oil is evident in the logos of ExxonMobil, Chevron, and BP (formerly Amoco/Standard Oil of Indiana). This section brings together brands for which the word “standard” has become part of their name, symbolizing excellence in finance, energy, and insurance.