starters Logos and Brands

Starting lineups, starting fives, and starting numbers in professional sports teams form the theme of the “Starters” section. In the NBA All-Star Game, the starting five is determined by fan voting, and making the starting lineup is a marker of a player’s elite status. In the NFL and MLB, starting positions (starting quarterback, starting pitcher) determine an athlete’s media visibility and market value. The Starter brand of jackets, popular in the 1990s, turned the term itself into a fashion brand. The logos in this section are associated with sports culture, where the “starter” position separates the main players from the bench.