superpowers Logos and Brands

Fictional and real superpowers, from Superman’s X-ray vision to the Flash’s super speed, define the theme of the “Superpowers” section. The Marvel and DC Comics superhero franchises have built multi-billion dollar universes around characters with abilities beyond human capabilities. The video games Infamous, Prototype, and Activision’s X-Men series offer players the chance to try out superpowers for themselves. In a geopolitical context, the term “superpowers” is applied to states with global military and economic influence, adding a second layer of meaning. The logos in this section feature images of lightning bolts, energy auras, and symbols of power, and the brands are associated with a culture in which the idea of superhuman potential remains a main narrative driver of the entertainment industry.