tampons Logos and Brands
Manufacturers of tampons and other feminine hygiene products are in the “Tampons” section. Tampax (Procter & Gamble), o.b. (Johnson & Johnson), Playtex and Kotex (Kimberly-Clark) dominate the $6 billion global market. Organic and eco-friendly alternatives from Cora, Lola, and Natracare are gaining market share among consumers concerned about product ingredients. Menstrual cups (DivaCup, Saalt) and discs (Flex) are challenging to dispose of. The movement to abolish the “tampon tax” and provide free sanitary products in schools has politicized the category. Logos from this section mark everyday necessities, where tabooing the topic is gradually giving way to open advertising campaigns and public discussions.