Tampax Logo PNG
The emblem’s elements seem to grow before our eyes. The Tampax logo shows excellent absorbency and inspires confidence and calmness. The company’s products are reliable protection for any woman. No leaks or confusion!
Tampax began in the late 1920s, when Earle Cleveland Haas developed a tampon with a cardboard applicator after observing patient discomfort. The design used compressed cotton and a string for removal, aiming to simplify hygiene.
In 1931, Haas filed a patent application, which was granted in 1933, but failed to secure backing from companies such as Johnson & Johnson. In October 1933, he sold the patent and brand to Gertrude Tendrich for $32,000.
Tendrich began production at home, assembling tampons manually before hiring workers and establishing Tampax Incorporated. In 1936, the first advertisements appeared, and by 1937, the company opened a factory and expanded distribution across the United States.
In 1941, Tampax created an educational division to provide information for consumers and medical professionals. During World War II, demand increased as women entered the workforce and needed more practical hygiene products.
By the 1950s, Tampax expanded into Canada, the United Kingdom, and parts of Europe. The main competitors remained Kotex from Kimberly-Clark and “o.b.” tampons in the same category.
In 1975, Procter & Gamble entered the segment with Rely. In 1980, the product was withdrawn after links to toxic shock syndrome, affecting the entire category, including Tampax.
In 1997, P&G acquired Tampax for about $1.85 billion, adding it to its hygiene portfolio alongside Always. In 2002, Tampax Pearl was introduced with a plastic applicator and reinforced string, becoming a leading product in the range.
Meaning and History
The launch of hygiene products with an applicator took place in 1931. Since then, the trademark logo has changed several times. Its modern version is simple and easy to read, not overloaded with details, since it is already known in more than 100 countries worldwide.
What is Tampax?
Tampax is a Procter & Gamble brand and a global leader in feminine hygiene, specializing in tampons that provide comfort and reliable protection. Its wide product range meets different needs, with varying absorbency levels and applicator types, including the Pure collection and the Pearl line with a smooth plastic applicator. The brand’s distinctive feature is its focus on combining comfort and protection, evident in features such as expansion technology that adapts to the body’s shape and non-slip-grip applicators.
1990 – 2003
The emblem, written in large, uppercase letters, dates back to this time. Some letters merge at the bottom – for example, “A” with “M” and “A” with “X.” That is, the space between letters is minimal, and the characters are very closely spaced.
2003 – today
The changes made did not affect the logo’s overall design: the designers reduced the width of the signs, making it lighter. They also added a light effect by replacing the blue with a lighter blue.
Font and Colors
The logo’s main and only element is the word “Tampax.” It sits on a white background and fills the entire space.
The brand name is in a serif typeface. It uses individual characters (or a mix of several) that differ from the rest of the text. In particular, the half-shaft “P” is not connected to the end with the lateral stroke. As a result, it looks like a pointed hook. The color scheme is simple: it includes white and blue.