Tampax is a hygiene product developed in 1930 by Dr. Earle Haas. These are female biodegradable tampons previously produced by McCann Erickson, and since 1997 they have been produced by the American company Procter & Gamble.
Meaning and History
The launch of hygiene products with an applicator took place in 1931. Since then, the trademark logo has changed several times. Its modern version is simple and understandable to read, not overloaded with details since it is already known in more than a hundred countries worldwide.
1990 – 2003
The emblem, made in large letters in upper case, dates back to this time. Some letters merge at the bottom – for example, “A” with “M” and “A” with “X.” That is, the inter-letter space is minimal, and the characters are very closely spaced.
2003 – today
The changes made did not affect the logo’s overall design: the designers reduced the width of the signs, which made it lighter and lighter. The light was also added due to the blue color, which was replaced by blue.
Font and Colors of the Emblem
The main and only element of the logo is the word “Tampax.” It is located on a white background and takes up the entire space.
The brand name is in a serif typeface. It contains individual characters (or a mixture of several), which differ in their writing from the rest of the characters. In particular, the half-shaft “P” is not connected to the end with the lateral stroke. Therefore it looks like a pointed hook. The color scheme is simple: it includes white and blue.