vermouth Logos and Brands

Flavored fortified wine infused with herbs, spices, and botanical ingredients defines the theme of the “Vermouth” section. Martini & Rossi, Cinzano, Dolin, Noilly Prat, and Carpano have created brands without which it would be impossible to make classic Negroni, Manhattan, and Martini cocktails. Vermouth originated in Turin in the 18th century and remains the hallmark of Piedmontese winemaking, although the French dry versions from Noilly Prat and Dolin constitute a separate stylistic tradition. The logos in this section refer to images of Italian squares, aperitif culture, and bar classics, marking drinks that are experiencing a renaissance amid renewed interest in vintage cocktails and aperitif culture in the world’s megacities.