Cinzano Logo

Cinzano Logo PNG

The unique taste and unsurpassed quality of vermouth embody the bright and fresh Cinzano logo. The original color composition, font graphics, and heraldic motifs reflect Italian pride and commitment to tradition with a modern interpretation.

Meaning and History

The Cinzano logo is bright and fresh. Its silver color lettering contrasts beautifully with the geometry of the red and blue backgrounds. The block letters and the “Z” mark above the rest make the Cinzano logo very recognizable. The silver color is also used for the rounded rectangular logo frame.

The color scheme of the Cinzano logo has not changed much in the entire history of the brand, unlike its symbol. For a considerable period, Cinzano logos have been distinguished by heraldic motifs. Since 1929, his icon was the head of a lion. The lion first looked to the right, to the left, then was redesigned and stylized several times.

The current Cinzano logo represents tradition with a modern twist, as well as the Italian pride that characterizes the brand.

What is Cinzano?

Cinzano is a vermouth produced in Italy using a secret recipe with more than 30 ingredients. It is known that its original composition included beneficial and aromatic herbs, such as yarrow, thyme, and marjoram. The brand’s history dates back to 1757 when the first version of the beverage based on Alpine plants was introduced. Now, Cinzano offers various types of vermouths, including red, rosé, and white. Gruppo Campari owns the brand.

1914 – 1920

The history of Cinzano dates back to 1757 when two brothers created a new secret recipe for vermouth. But the trademark associated with this invention was registered only in 1914. The logo contained a black-and-white image of a lion. The animal looked like a classic heraldic symbol: it stood on its hind legs with its curled tail and tongue out. As befits, his hair was shaggy and sticking out in all directions, especially on the tail.

On top was a giant crown adorned with nine balls. The lion held with its front paws a stylized monogram of the letters “FCC,” which should have been deciphered as “Francesco Cinzano e Co.”. Francesco is a descendant of one of the brothers who created a unique vermouth recipe.

1920 – 1921

During the heyday of Art Nouveau in the 1920s, the sparkling wine manufacturer introduced several new labels. Still, they were not a replacement for the traditional design but were used in parallel – for special occasions. Among them was an elegant logo with a raised “Cinzano” lettering, below which was a column of the words “VERMOUTH,” “SPUMANTI,” and “TORINO.” The lower rows, aligned to the center, were outlined in a wide arc. The brand name consisted of disproportionate letters with sharp curls (like “C”) and excessively long elements (like “z”). Italian graphic designer Antonio Boggeri decorated some labels from the 1920s.

1921 – 1929

In yet another case, the word “Cinzano” was in the middle. It was aligned horizontally, but a pronounced tilt to the right created the dynamics. The letters have short sharp serifs. The elongated bottom “z” was preserved, while its end was bent as a hook. Raised above the “C” line, it looked like a halo shifted to one side or an open mouth, ready to swallow the “i.” The upper right corner of the logo was occupied by a small italic word, “Vermouth,” and “Spumanti” was located at the bottom left. The basis for the black inscriptions was a white oval with a black outline.

1929 – 1935

In 1929, a black rectangular logo was created. Almost the entire space inside was occupied by the white word “CINZANO,” written in capital and bold sans-serif letters. The font resembled a modified Bunya Black by Aring Typeface AB. The letter “Z” stood out most of all – both in size and in the original design. Designers cut its ends at an angle that does not correspond to the slope of the central diagonal. To the left of the name of the alcoholic drink was a black and white lion with the same monogram as on the emblem of 1914. This heraldic motif was always present on Cinzano labels.

1935 – 1957

In 1935, the rectangle became taller and much more colorful because it was formed from two triangles stacked together: bright purple and red. The frame, which previously consisted of black stripes, has been repainted yellow. And the black-and-white lion supporting the monogram has disappeared altogether. This made it possible to increase the inscription, align it to the center, and add a registered trademark sign in the upper right corner.

1957 – 1966

The designers removed the yellow outline and changed the color scheme. Bright purple became dark blue, red became burgundy, while their shades were pale, not saturated. It is also known that in the 1950s, the lion was used on the Cinzano label and was turned to the left, but it is not represented in this version of the logo.

1966 – 1974

The multi-colored rectangular base disappeared – only the inscription remained. After the update, it was dominated by bright red, and white was used in a limited way – in the form of narrow stripes drawn inside each letter. Because of this design, the logo resembled a neon sign.

1974 – 1990

The 1974 emblem is the work of Landor Associates. The company paid attention to the heraldic lion, making it large and stylized. But the designers moved away from the classics: they removed all the elements, except for the head, and changed its shape beyond recognition. The fragment of the animal was depicted with writhing red stripes, with the lower part resembling sunbeams – a symbol of dawn, optimism, and hope.

At the bottom was the blue word “CINZANO” with thin white lines inside the letters. The font became flattened, while the glyphs had a slope to the right. At the same time, the designers moved the “Z” down so that it did not protrude from above and lengthened the left diagonal of the “A .”After all the changes, “Z,” “A,” and “N” were combined into one design. There were fairly wide intervals between the rest of the letters.

1990 – 2000

The developers of the logo returned the rectangular base but made it white and outlined it with a black border, which was interrupted at the top and bottom – in those places where the parts of the lion protruded. The heraldic animal and the monogram next to it were depicted in a pattern of dots. The same points passed along the entire perimeter of the rectangle from the inside. The drawing was partially obscured by the black inscription “CINZANO.” The word in the foreground traditionally consisted of bold sans-serif letters. The font was the same as on the 1929 emblem.

2000 – 2009

For several years, a colorful logo has been used, made up of triangles in dark blue and burgundy. They formed a rectangular base, which was surrounded by a golden border. Inside, as always, was the name of the vermouth. In this version, the word was white, and the font was traditional Cinzano.

2009 – today

Branding agency Lumen has redesigned the logo, turning a perfect rectangle into a twisted figure with four corners. The designers slightly bent the base and, at the same time, slightly modified the inscription to fit the new rounded shape of the logo. It turned out that the side letters were located slightly lower than the central ones, except for the “Z,” which always protruded beyond the line. The gold frame has changed to white and silver with a gradient. Glyphs now have black shadows on the left and bottom. Instead of gloomy shades of red and blue, bright ones are used. Blackouts remained only at the edges because they created visual volume.

Font and Colors

The bold sans-serif font used to write the Cinzano brand name is roughly similar to Phosphate RR Solid or DOCK11 Heavy. The vermouth manufacturer has followed this style since the late 1920s and always emphasizes the central “Z.” The red-white-blue palette is traditional, but the designers have adapted it to modern applications. A light gradient emphasizes progress and Italian luxury.

Cinzano color codes