web search for flights Logos and Brands
Flight metasearch engines, which aggregate offers from airlines and online agencies into a single comparison interface, are part of the “Web Search For Flights” section. Skyscanner, Google Flights, Kayak, Momondo, and Kiwi.com allow travelers to find the best route in terms of price, departure time, and number of transfers in seconds. Skyscanner, founded in Edinburgh in 2003, and Momondo, from Copenhagen, have created brands associated with flight savings. The logos in this section feature an airplane, a world map, and a price tag, visually promising the best available ticket price. The brands compete for travelers who open multiple browser tabs before making a purchase and monetize traffic through referral commissions from airlines and agencies.
