wheel Logos and Brands

The wheel, as a structural element and symbol of rotation, defines the theme of the “Wheel” section. Manufacturers of car wheels, industrial wheels, and potter’s wheels, as well as companies that use the wheel as the central image of their logo, can be featured in this section. BBS, OZ Racing, and Enkei dominate the market for alloy car wheels, while the Dharma wheel appears in the emblems of Buddhist organizations and Indian state symbols. The logos in this section refer to one of humanity’s oldest inventions, and the image of a spinning wheel conveys ideas of progress, cyclicality, and mechanical power. The brands range from utilitarian manufacturers of transportation components to organizations that have chosen the wheel as a philosophical symbol.