Yahoo Logos and Brands
The Internet pioneer, founded by Jerry Yang and David Filo at Stanford in 1994, is known as Yahoo. In the late 1990s, Yahoo was the most visited website in the world, and its refusal to buy Google for $1 million in 1998 and Facebook for $1 billion in 2006 went down in history as missed opportunities. The sale of its core business to Verizon for $4.48 billion in 2017, followed by its resale to Apollo Global Management, marked the end of its corporate decline. Yahoo Mail, Yahoo Finance, and Yahoo Sports retain millions of users. The exclamation point in the logo and the yodel in the commercials have become symbols of the early Internet era. This section documents the visual history of a company that went from being a symbol of the dot-com boom to a cautionary tale for the tech industry.