Tesla Logo

Tesla LogoTesla Logo PNG

The Tesla logo seems to have come to us from the future. The emblem shows that the company strives to use supernovae, even space technologies. Therefore, the brand’s cars hover above the ground, supported by the electric charge accumulated in the battery.

Tesla: Brand overview

Founded:July 1, 2003
Founder:Martin Eberhard, Marc Tarpenning
Austin, Texas, United States
Elon Musk has invested millions of dollars in Tesla, and thanks to this, he made a real revolution in the automotive industry. He first invested in a startup with two engineers – Marc Tarpenning and Martin Forest Eberhard. Then the businessman took a leadership position and began to manage production to develop a vehicle that would not require fossil fuels. This is how the first electric Tesla Roadster appeared, released in 2006.

Meaning and History

Tesla Logo History

The Tesla Motors brand was created in 2003 and named after the famous physicist and inventor Nikola Tesla. A few years later, Elon Musk removed the word “Motors” from the name, as the product range expanded with solar tiles, photovoltaic modules, and batteries. Now it is one of the most advanced companies that deal with the production of clean energy.

The rapid development did not affect the company’s image in any way: Tesla is still using the emblem adopted in 2003. During this time, Musk managed to buy a new domain for $ 11 million, expand the range of electric vehicles, and deploy the Supercharger network. But none of these events was a compelling reason for the company to abandon its iconic “T” symbol. It was designed by RO Studio, which created the logo for Space Exploration Technologies Corporation.

What is Tesla?

Tesla is a car company named after Nikola Tesla. It was founded in 2003 and was called Tesla Motors, Inc. until 2017. Just a year after its creation, it was noticed by Elon Reeve Musk. He invested in this startup, considering it promising. Then the business tycoon outlined the main goal of the company: to start with the production of premium electric cars and then move on to mass-market models.

As Elon Musk admitted, this company introduced him to Franz von Holzhausen, the man who quit Mazda and took over as chief auto designer at Tesla. He perfected the appearance of all-electric cars and influenced the development of the logo for the revolutionary startup.

The first version contained not only a T-shaped element but also a triangular heraldic shield. The stylized T was in the center, right below the brand name. A white shield served as a background, which gave the image a closed shape. In the final version, it is no longer there, and the word mark is located below. Since then, the design has never changed.

Tesla: Interesting Facts

Tesla is a company that’s all about making cars that run on electricity instead of gas. It was started in 2003 by Martin Eberhard and Marc Tarpenning, but now Elon Musk, the boss, is the one most people know about.

  1. Why “Tesla”?: The company is named after a smart guy from the past, Nikola Tesla, who did a lot of important work with electricity. They chose his name to show they’re all about smartly using electric power.
  2. First Electric Car: Tesla made the Roadster in 2008. It was special because it could travel more than 200 miles on one charge, a big deal for electric cars.
  3. A Super Cool Car: The Tesla Model S was released in 2012 and won many awards. It even became the top-selling car in Norway for one month, the first time an electric car had become that popular.
  4. Driving Itself?: Tesla is working on making cars that can drive themselves. They have one called Autopilot and another called Full Self-Driving, but people still need to watch the road for now.
  5. Huge Factories: Tesla has some big factories called gigafactories that make batteries and cars. The first big one is in Nevada, and they’re planning to build more in places like Shanghai, Berlin, and Texas.
  6. Sun Power: Tesla doesn’t just make cars. They also make solar panels and batteries for houses so people can use sunlight for power and keep their homes running even when the power goes out.
  7. Fast Charging Stations: Tesla has built several charging stations called Superchargers all over the place so that Tesla drivers can charge up their cars quickly and go on long trips without worry.
  8. Updates from the Air: Tesla cars get new software updates wirelessly, just like your phone. These updates can improve the car or add new features without going to a shop.
  9. Worth a Lot: Tesla is worth a lot of money according to the stock market, which means many people think the company is important and will do more cool stuff in the future.
  10. A Truck from the Future: In 2019, Tesla showed off a new Cybertruck truck. It looks different from other trucks and has a tough metal shell.

Tesla is pushing to make better cars and energy stuff for the planet. They’re trying to show that driving electric cars can be fun and good for saving the Earth.

Font and Colors

Tesla Emblem

Tesla fans have speculated about what its logo might mean. Some of the ideas were absurd. For example, one Twitter user asked Elon Musk if the “T” was a cat’s nose and received an affirmative answer. It was an April Fool’s joke, but many believed it.

To dispel all doubts, the inventor published a post in which he explained the shape of the logo. As it turns out, it has nothing to do with cats or noses – you need to look for a source of inspiration in Tesla products. The stylized “T” looks exactly like the cross-section of an electric motor invented by the company’s namesake, the greatest scientist Nikola Tesla. Of course, modern experts have long changed the appearance of an induction motor, but its operation’s principle remains the same.

The vertical strip represents one of the windings from the rotor, and the two horizontal arcs represent the stator. Thus, “T” means a lot more than just a letter. It is the epitome of Tesla’s signature concept and a tribute to the ingenious electrical engineer.

Considering that the fancy letter “T” was created in the image and likeness of an electric motor’s elements, there is no question of the typeface. Designers from RO Studio have made it look like a part of the stator and rotor to match the electric car manufacturer’s logo. The futuristic symbol fits perfectly into the design of cars. The company’s name is written in unusual characters, which consist of straight lines with cut ends.

Both logo fragments are painted in a corporate color called Tesla Red. In the Hex table, it can be found under code # cc0000. It is a dark but bright enough shade, created especially for the manufacturer of innovative vehicles.

Tesla color codes

RedHex color:#cc0000
RGB:204 0 0
CMYK:0 100 100 20
Pantone:PMS Bright Red C

What does the Tesla logo represent?

The Tesla logo only looks like the letter T at first glance. The meaning of this element is much more complicated. According to Elon Musk, this unusual figure represents a cross-section of an electric motor invented by Nikola Tesla.

What color is the Tesla logo?

This automaker’s logo is painted in the corporate color called Tesla Red. In Hex, it corresponds to #CC0000, and in RGB, you can find it at the coordinates 204, 0, 0.

What does the Tesla emblem represent?

The Tesla emblem simultaneously represents the first letter of the brand name and the cross-section of the Nikola Tesla electric motor. The two horizontal arcs represent the stator, and the vertical line represents the rotor winding.

What does the Tesla icon mean?

The meaning of the Tesla icon has long been a mystery, so fans of the car company have made various assumptions about the logo’s meaning. This went on until Elon Musk published a post, where he explained that a T-shaped element looks like an electric motor Nikola Tesla in a cut.