Thai Smile Logo

Thai Smile LogoThai Smile Logo PNG

The Thai Smile logo strongly connects with the parent company and supports its mission. The emblem indicates that the brand offers significantly more privileges and opportunities to customers, expanding the concept of Thai hospitality and professionalism.

Thai Smile: Brand overview

Thai Smile, a Thai Airways International subsidiary airline, operates in Bangkok, Thailand. In 2011, Thai Airways International laid out a vision for a new airline. The aim was to create a carrier that could stand up to the rising competition from budget airlines while offering a premium service.

On March 30, 2012, the new airline officially became a wholly-owned subsidiary of Thai Airways International. The brand was designed to bridge the gap between full-service and low-cost carriers, providing a “light premium” experience.

The first commercial flight from Bangkok to Macau took off on July 7, 2012, marking the beginning of its operations.

During its initial year, the company quickly expanded its network, incorporating domestic and international routes. The airline began flights to cities such as Phuket, Krabi, and Chiang Mai in Thailand, as well as international destinations like Kuala Lumpur and Singapore.

In 2014, the brand obtained its unique IATA code – WE – to function more independently within the aviation industry.

By 2015, the fleet had expanded to 20 Airbus A320 aircraft. This growth significantly increased the company’s route network and flight frequency.

Continuing its development, the air operator added more routes and increased flight frequencies in 2016, focusing on enhancing the quality of passenger service.

In 2017, the brand reinforced its partnership with Thai Airways International, enabling both airlines to use resources more efficiently and offer passengers a wider range of flights and services.

The aviation firm expanded further in 2018, launching flights to India and other Southeast Asian destinations.

In 2019, the air operator started preparing to join the Star Alliance as a connecting partner.

On February 25, 2020, the airline officially became a Star Alliance connecting partner, enhancing its collaboration with other members and improving passenger services.

Meaning and History

Thai Smile Logo History

What is THAI Smile?

This is a Thai regional airline and a subsidiary of Thai Airways International. It is known for its unique business model that combines elements of full-service and low-cost carriers. The company operates a fleet consisting exclusively of Airbus A320 aircraft, ensuring high operational efficiency on regional routes. It is known for its “light-premium” service, offering passengers complimentary meals and beverages on board and the opportunity to earn miles in the Royal Orchid Plus loyalty program.

2012 – today

Thai Smile Logo

The Thai Smile logo invites you on a journey, with every stroke filled with joy and warmth. Instead of straightforward references to aviation, it exudes an atmosphere of hospitality, revealed through cultural details.

On the left, a national ornament unfolds, reminiscent of the living patterns of traditional Thai embroidery. Swirls and smooth lines transport you to the world of ancient traditions, where every movement is filled with harmony. The colors of the ornament—rich yellow and noble purple—radiate warmth like sunlight and highlight the richness of Thai culture.

Next to it, the word “Thai” stands proudly, rendered in a restrained yet elegant font. Its lines hint at the curves of Thai temple roofs, echoes of architectural heritage. Serifs add character, bridging modernity and tradition.

The centerpiece is “Smile.” Written in a lively, handwritten style, it almost smiles itself. The letters curve so softly and effortlessly that you can’t help but smile back. The colors play together: vibrant orange, gentle pink, and golden yellow blend into a smooth gradient, evoking sunsets on Thai beaches.

The logo’s composition unites its elements into a cohesive image, conveying the spirit of the Thai smile—genuine and kind. Everything about it speaks of lightness, warmth, and joy awaiting passengers who choose Thai Smile.