The Latino Spirit Logo PNG
The Latino Spirit Logo brings people together, erasing language barriers and turning communication into a live dialogue. It all started with the idea of building understanding between communities, but over time, the resource has become the key to information availability for cities, government agencies, and educational institutions.
The Latino Spirit: Brand overview
In 2018, Don Diego Sixty Eight, whose real name is Diego F. Maya, founded The Latino Spirit in New Jersey to provide real-time English-to-Spanish translation services. Diego had already built a successful career in digital media and marketing, starting when he graduated from Rider University with a degree in computer information systems. He helped bring the internet into classrooms and organized the university’s first live-streamed graduation. Diego later developed multilingual systems for clinical trials and software for IT professionals’ video resumes. His entrepreneurial spirit led him to create Central New Jersey’s first Spanish-language phone book, attracting clients from small businesses to Fortune 500 companies. Diego moved with his family to Colombia, producing educational content for U.S. Latinos while collaborating with experienced professionals from networks like ABC. Upon returning to the United States, he launched The Latino Spirit to help Spanish speakers easily understand important municipal meetings and educational programs. Diego also established the United States Latino Affairs Initiatives, promoting Latino culture and professional growth. The Latino Spirit quickly grew, introducing new technologies to enhance translation quality and consistently striving to provide crucial information to Hispanic Americans.
Meaning and History
What is The Latino Spirit?
It is an experienced translation company specializing in simultaneous interpretation between Spanish and English. It provides services for government agencies, law enforcement agencies, and educational and municipal organizations, ensuring accuracy and professionalism in every situation. The team consists of translators who are fluent in both languages, culturally sensitive, and understand specialized terminology to help convey the meaning of messages without loss.
2018 – today
The Latino Spirit organization from New Jersey was founded in response to the need for translations from English to Spanish for government agencies and educational institutions. Translators help establish connections between individuals and entire communities that need to better understand each other.
The organization’s logo conveys its energy and character through bright chaos and casual carelessness. The inscription comprises large letters pushing against each other, slightly leaning in different directions. Together, they create a feeling of a lively, informal conversation without strict frameworks or rules.
The letters are designed in a geometric sans-serif typeface, large and slightly varying in height, yet easily readable due to their black outlines and contrasting colors. Red, yellow, blue, green, sky blue, and orange colors are mixed in no particular order, adding colorfulness and playful disorder to the logo.
In the center of the composition is a vertical yellow arrow pointing upward. It simultaneously replaces the letter “I” in both words “LATINO” and “SPIRIT,” uniting them into a cohesive structure. The arrow is perceived as a forward and upward motion, expressing the organization’s positive outlook and growth.
The black background makes the letters appear as if they were cut from paper and assembled, creating a style reminiscent of graffiti or street art. The design emphasizes the lively and spontaneous nature of communication, the very reason The Latino Spirit was established: to help people from different cultures better understand each other.
