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Thredup: Brand overview

In 2009, James Reinhart, in collaboration with Chris Homer and Oliver Lubin, founded ThredUp, an innovative online platform for trading used clothing, primarily women’s and children’s clothing. They came up with an original approach: a “cleaning kit” in which customers were sent prepaid packages to load their used clothing for resale.

With over $300 million in backing from high-profile investors such as Goldman Sachs and Upfront Ventures, ThredUp has expanded its horizons. In 2016, the company began selling men’s apparel and later expanded into handbags, shoes, and other accessories. Notably, by 2020, ThredUp had collected over 100 million different used items and had resold over 125 million units to date.

In 2021, the company went public, earning a spot on the Nasdaq exchange and a valuation of over $1.2 billion. Today, as a leading online thrift store, ThredUp is firmly positioned to change consumer attitudes by encouraging them to choose used clothing as their primary option.

Meaning and History

Thredup Logo History

2009 – 2013

Thredup Logo 2009

2013 – 2014

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2014 – today

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