TianDe is a Russian cosmetic brand operating on a multilevel distribution system for beauty and health products. The company was founded in 2007 in the city of Barnaul (Russia). The basis of her business is ancient Altai and Chinese recipes. Therefore, she specializes in the production of pharmaceutical products – natural care products that safely monitor skin and hair condition. She also sells perfumes and make-up products, distributing her products in 32 countries around the world.
Meaning and History
The brand entered the international market almost six years ago, demonstrating high-quality products and perfect taste. Her logo is a smart balance of sophistication and attractiveness. And since the brand is young, it only has one visual identification mark.
TianDe’s symbolism consists of a single inscription – the brand name. It is decorated originally – in the form of a combination of ordinary letters with thin line-like signs. The first fragment is the word “tian,” which is in lower case; the second is the particle “De.” The capital “D” sans serif looks like a sporty bow. The lowercase “e” consists of two elements: an arch on a flat strip and a curved line connected to “D.”
Font and Colors of the Emblem
The word “TianDe” is made in an individual typeface, emphasizing the last part of the name. The letters are smooth, rounded, almost without sharp corners. They are written in a thin Sans Serif typeface introduced in 1816. The color palette is monochrome. It usually has two components: white (background) and blue or black (signs).