Tigerair Logo PNG
The Tigerair logo is a brilliant example of how a brand can use its animal symbol. The emblem reflects a tiger’s key qualities: strength, courage, and self-confidence. This emphasizes the company’s drive for outstanding results and leadership in the aviation industry.
Tigerair, a pioneering budget airline, has left its indelible mark on Southeast Asia’s skies. Based at Singapore Changi Airport, the airline offers affordable, convenient flights to destinations including Bangladesh, Taiwan, China, and India.
Founded in 2003, Tigerair’s mission was clear: to offer budget travelers in Southeast Asia affordable air travel options.
In 2010, Tigerair took a significant step toward growth and financial stability by listing on the Singapore Stock Exchange as Tiger Airways Holdings, seeking to attract investors and strengthen its position in the highly competitive aviation industry.
In October 2014, Tiger Airways Holdings transformed when it became part of the respected SIA Group. This acquisition has helped Tigerair continue to grow and expand in the aviation industry.
Tigerair’s extensive network spans Southeast Asia, including popular tourist destinations, vibrant economic centers, and emerging markets. The airline has flights to Malaysia, Indonesia, Thailand, Vietnam, the Philippines, Bangladesh, Taiwan, China, India, and other countries, making it easy to experience vibrant cultures and scenic landscapes.
Although Tigerair ceased operations in 2017, its legacy as a pioneering budget airline in Singapore and Southeast Asia lives on.
Meaning and History
What is Tigerair?
Tigerair, officially known as Tiger Airways Singapore Pte Ltd, was a budget airline headquartered in Singapore. Founded as an independent organization in 2003, it specialized in affordable air travel to regional destinations in Southeast Asia, Bangladesh, Taiwan, China, and India, using Singapore’s Changi Airport as its central hub. In 2010, the airline entered the financial markets and was listed on the Singapore Stock Exchange as Tiger Airways Holdings. In October 2014, SIA Group, a global aviation leader, acquired a majority stake in its parent company, Tiger Airways Holdings, effectively making it a subsidiary. This merger marked a strategic shift in the airline’s structure and management, opening the door to new opportunities and alliances.
2003 – 2013
When Tigerair first emerged, it sought various ways to establish its presence and attract customers. One such approach was the logo, which included the company’s website, where customers could learn more about the airline and its services.
The domain name features the brand’s old name, “Tiger Airways.” Although written together, the two words are distinguishable by their different colors: black and gray. This combination might seem sad to some, but black and gray signify seriousness, stability, and reliability. They underscore the company’s professionalism, especially through the use of the strict Helvetica Black Extended Oblique font.
The bold, italic, grotesque font gives the emblem a classic look and builds trust in the airline. At the same time, the slanted letters appear dynamic, as if ready to leap forward like fast-flying planes. The bold design symbolizes Tiger Airways’ speed and tireless energy.
The text is not the logo’s main element. The tiger is more important, skillfully leaping over the domain name as if it were a hurdle. The tiger’s movement conveys lightness, and its leap resembles flight, connecting to the airline’s business. The animal is depicted in a simple yet realistic style, with detailed black-and-white stripes. This level of detail reflects the brand’s attention to detail.
The tiger symbolizes the airline’s swiftness, agility, and grace. The predator’s orange color highlights energy and enthusiasm. This vibrant color helps Tigerair stand out among its competitors.
2013 – 2017
Tigerair Airlines adopted its name in 2013 and introduced a new logo. The logo features gray lettering with orange accents for added vibrancy. The orange elements include the dot above the penultimate “i” and the lower part of the letter “g,” shaped like an inverted arc resembling a tiger’s tail. The bubble-style font gives a sense of calm and security.
The logo’s visually appealing gray-and-orange color scheme conveys the brand’s essence. Gray signifies professionalism and reliability, while orange represents energy and enthusiasm. The specially designed letter “g” adds creativity and makes the logo more memorable. The bubble-style font appeals to a broad audience and instills comfort and trust.
The professional gray provides a solid foundation, and the energetic orange adds a lively touch. The unique design of the “g,” with its tiger-like tail, introduces a playful element that reinforces the brand’s identity. The rounded, soft font style adds approachability and friendliness.
The logo’s color palette and font style work well across media and platforms. The Tigerair Airlines logo effectively captures the brand’s identity with its gray-and-orange color scheme and bubble-style font. The professional gray and vibrant orange create a balanced look, while design elements like the tiger-tail “g” make it memorable.