Tigerair Logo PNG
Tigerair: Brand overview
Tigerair, a pioneering budget airline, has left its indelible mark on the skies of Southeast Asia. With Singapore Changi Airport as its hub, the airline provides affordable and convenient flights to various destinations, including Bangladesh, Taiwan, China, and India.
Founded in 2003, Tigerair’s mission was clear: to offer budget travelers in Southeast Asia affordable air travel options.
In 2010, Tigerair took a significant step towards growth and financial stability by listing on the Singapore Stock Exchange; by creating Tiger Airways Holdings, the airline sought to attract investors and strengthen its position in the highly competitive aviation industry.
In October 2014, Tiger Airways Holdings underwent a transformation, becoming part of the respected SIA Group. This acquisition has ensured Tigerair’s continued success and expansion in the aviation industry.
Tigerair’s extensive network covers various regional destinations in Southeast Asia, including popular tourist destinations, vibrant economic centers, and emerging markets. The airline has flown to Malaysia, Indonesia, Thailand, Vietnam, Philippines, Bangladesh, Taiwan, China, India, and other countries in the region, making it easy to experience the vibrant culture and scenic landscapes.
Although Tigerair ceased operations in 2017, its legacy as a pioneering budget airline in Singapore and Southeast Asia lives on.
Meaning and History
What is Tigerair?
Tigerair, officially known as Tiger Airways Singapore Pte Ltd, was a budget airline headquartered in Singapore. It was founded as an independent organization in 2003 and specialized in providing affordable air travel to regional destinations in Southeast Asia, Bangladesh, Taiwan, China, and India, using Singapore’s Changi Airport as its central hub. In 2010, the airline entered the financial markets and was listed on the Singapore Stock Exchange under the name Tiger Airways Holdings. A significant event occurred in October 2014 when SIA Group, one of the leaders in the global aviation sector, acquired a majority stake in parent company Tiger Airways Holdings, effectively turning it into a subsidiary. This merger marked a strategic change in the airline’s structure and management, paving the way for new opportunities and alliances.
2003 – 2013
2013 – 2017
Tigerair Airlines adopted its name in 2013, along with a new logo. The gray lettering includes orange elements that give it brightness. These are the dot above the penultimate “i” and the lower part of the letter “g,” which is shaped like an inverted arc and resembles a tiger’s tail. The bubble-style font creates a sense of calm and security.
The combination of gray and orange colors makes the logo attractive and helps convey the essence of the brand. Grey is a sign of professionalism and reliability, while orange accents symbolize energy and enthusiasm. The specially designed letter “g” adds creativity to the logo and makes it more memorable. The choice of the bubble-style font appeals to a wide audience, evoking a sense of comfort and trust.
