Singapore Logos and Brands
The city-state of Singapore, a global financial and transportation hub in Southeast Asia, serves as the geographic reference point for the “Singapore” section. Singapore Airlines, with its image of a girl in a sarong kebaya; Changi Airport; the Temasek Foundation; and national sports federations carry symbols of the island nation in their emblems, where the Merlion lion remains the most recognizable image. Singapore, which gained independence in 1965, has transformed itself from a port settlement into one of the richest cities on the planet in the past six decades, and the logos of local brands reflect a blend of Malay, Chinese, Indian, and British cultural traditions. The brands in this section represent a compact state whose economy is built on trade, finance, and technology.
