In Southeast Asia, many everyday activities take place through digital services within a single ecosystem. Users can play games, place orders, and pay for purchases all within one app, switching between functions almost seamlessly. The Sea Group logo represents a company that develops online games, marketplaces, and payment services, uniting them into a single digital space.
Sea Group: Brand overview
Garena was founded by Forrest Li in Singapore in 2009. It began as a gaming and communication platform for regional gamers. In 2010, Garena obtained the publishing rights for League of Legends in Southeast Asia.
That same year, the Garena Plus platform was launched. By 2014, the company’s valuation reached $1 billion. During this period, a new digital finance division, SeaMoney, was created. In 2015, the Shopee marketplace began operating. It focused on mobile users and became a leading e-commerce platform in the region.
In 2017, Garena released the game Free Fire. By 2019, it became the most downloaded game in the world. In the same year, the company underwent rebranding. The parent company was renamed Sea Limited, while Garena remained responsible for gaming. In October 2017, Sea held its initial public offering on the New York Stock Exchange. The company raised $884 million and reached a market valuation of $4.9 billion.
By 2020, Shopee had expanded beyond Asia, opening branches in Brazil and other Latin American countries. That same year, Sea acquired the Phoenix Labs studio. The social and educational program TechSkills Accelerator was also launched.
In 2021, Shopee entered the European and Indian markets. Sea raised 6 billion dollars for further investment. In 2022, the company reduced its geographic presence and focused on profitable regions.
In 2023, Sea opened the digital bank Maribank. The year ended with a net profit of $ 162.7 million. In 2025, the SeaMoney division was renamed Monee. That same year, the global headquarters was opened in Singapore.
The company manages the region’s largest gaming, financial, and e-commerce platforms. It remains the leading digital holding in Southeast Asia.
Meaning and History
What is Sea Group?
It is a Singapore-based technology holding company operating in gaming, e-commerce, and fintech. Its business is built around three brands: Garena, Shopee, and SeaMoney. Garena develops and publishes video games, including Free Fire and other popular online projects. Shopee is the largest marketplace in the region, where millions of sellers and buyers transact daily. SeaMoney provides digital payments, microloans, and financial services for users and businesses.
2017 – today
Sea Ltd entered the market following Garena’s rebranding, introducing a new logo and a fresh look. The name reflects the simplicity and scale of the business, which focuses on digital services and platforms, while the brand’s visual style emphasizes this versatility.
The Sea logo consists of a symbol and a two-tiered inscription to its right. The symbol is shaped like a circle filled with wave-like stripes of different colors. The stripes flow smoothly from top to bottom, one after another. Dark red transitions into orange, followed by green, light blue, blue, and finally dark blue. The colors form gradual transitions with uneven, wavy borders, reminiscent of a landscape featuring the sea, land, and sunset.
On the right is the word “sea” in lowercase letters of a dark blue color, close to ultramarine. The font is bold, rounded, and sans-serif. The letterforms resemble Varela Round, Nunito, or Baloo. Below the name is the slogan “connecting the dots,” set in the same color but with a thinner font, visually similar to Poppins Regular or Avenir Light.
The circle’s color symbolism unites ideas of a global scale, a variety of services, and the brand’s openness. The entire logo looks friendly and modern.



