Thermaltake Logo PNG
The Thermaltake logo symbolizes the origins of a brand that revolutionized the perception of cooling systems by creating a cooler that solved the problem of processor overheating. The success of the first product paved the way for an expanded range, including cases, power supplies, and other solutions for PC-building enthusiasts.
Thermaltake: Brand overview
Kenny Lin, an engineer with a background in another cooling system company, founded Thermaltake in Taiwan in 1999. The company introduced its first offering, the Golden Orb cooler, a year later. This innovative product, designed to cool CPUs efficiently, quickly caught the technology world’s attention.
By 2003, the company had expanded its product offerings and entered the computer case market, marking it with the launch of the Xaser full-tower case featuring a transparent window. This expansion coincided with Thermaltake’s entry into the global market. In the early 2000s, the company opened operating offices and sales channels in the United States, Europe, China, and Australia.
In 2006, Thermaltake went public on the Taiwan Stock Exchange, a major corporate move. Around the same time, the company adopted a comprehensive global brand management strategy to expand its market presence. In the years that followed, the company continued to innovate with various iconic case lines. One of the most notable is the Level 10 series, created in collaboration with BMW and has become a staple in computer cases.
Today, Thermaltake holds leading positions in various niches of the computer hardware industry, including cooling systems, cases, power supplies, and gaming accessories. The company continues to work with the modding community and offers a range of products to meet the needs of PC gaming enthusiasts and DIY enthusiasts.
Thermaltake has evolved from a specialized processor cooling firm to a multifaceted global computer hardware and gaming player. Its founder, Kenny Lin, continues to steer the company with more than two decades of innovation in cooling and enclosure solutions.
Meaning and History
1999 – 2017
2017 – today
The Thermaltake logo features an industrial and precise design that reflects the company’s focus on producing PC components and accessories. Its main graphic element consists of two stylized “T” letters merged into a single geometric figure. These elements resemble a technological structure, emphasizing the brand’s dedication to advanced technologies and engineering solutions. The diagonal cuts on the tops of the letters create a sense of dynamism and precision, while their combination into a unified symbol reinforces the minimalist and modern style.
The black color of the graphic element adds weight and seriousness. It highlights the company’s professionalism and focus on functionality. The visual emblem appears concise yet technically rich, aligning with the brand’s work in the computer components segment.
The textual part is placed next to the graphic element and is rendered in a thin lowercase font in gray. This font features smooth, soft lines harmonizing harmoniously with the graphic element’s rigidity and angularity. This combination balances the logo: the strict symbol is complemented by a subdued, more “human” text. The gray color of the text adds lightness and neutrality without drawing attention away from the primary focus—the stylized “T.”
The name effectively reflects the brand’s concept. It consists of two parts: “thermal,” associated with cooling, and “take,” symbolizing a problem-solving approach. This highlights the company’s specialization in creating high-quality coolers, cooling systems, and other advanced devices. The emblem conveys the essence of the brand: precision, reliability, and modernity, expressed through its graphics and text.