Dyson Logo

Dyson LogoDyson Logo PNG

The Dyson logo is visually soft and flowing because this is the form of the elements that evoke subconscious trust in consumers. The emblem symbolizes the safety of all appliances that the company produces – from vacuum cleaners to hair dryers.

Dyson: Brand overview

Founded: 8 July 1991
Founder: James Dyson
St James Power Station, Harbourfront, Singapore
Website: dyson.com
Dyson is an English company producing high-tech household appliances of a wide range, including beauty maintenance. Founded by James Dyson, after whom it was named. It has existed since July 1991. Appeared in Wiltshire (UK).

Meaning and History

Dyson Logo History

What is Dyson?

Dyson is a technology company founded in the early 1990s in the United Kingdom and relocated to Singapore in 2019. It is named after its founder James Dyson, who invented the bagless vacuum cleaner. The company’s product range includes innovative heaters, fans, air conditioners, hand dryers, and other modern appliances. All of its household appliances are known for their high efficiency, functionality, and performance.

1993 – 1994

Dyson Logo 1993

The original Dyson logo consisted of the brand name and bore the stamp of originality. It was an innovative product of its time, composed of inscriptions in three lines. The first is the name of the company itself. It was made in capital letters, formed from three thin stripes. Moreover, each glyph contained several components of different shapes. The most interesting were “S” and “O.” The first of them had the form of waves, and the second – was vertical arches. The middle row was occupied by the phrase “dual cyclone,” typed in lowercase characters – bold and black. The third row contained the word “Technology” in thin caps.

1994 – today

Dyson Logo

The brand is created through innovation and exists only for their sake. Thanks to this approach and impeccable aesthetics, the brand has become one of the most recognizable globally. This is also what distinguishes its logo, which managed to combine relevance, simplicity, and classics. This principle makes it clear: it is his goods, not himself, who should talk about the manufacturer.

As a result, the corporate emblem is recognized as the standard of modern design. As conceived by the developers, bright and high-tech products effectively complement the strict black and white sign. The artists used the brand name as the main element. The single “Dyson” lettering is monochrome, elegant, and minimalistic.

Font and Colors

Dyson Emblem

For the word symbol, the company chose an individual font Dyson Sans, which fully conveys its values: innovation, originality, reliability, luxury, practicality, and creativity. Thanks to its laconic form, the logo embodies perfection well, where there is nothing more important than a well-realized idea.

The inscription is made in wide sans serif lowercase letters. The symbols are evenly distributed in the word and made sloping, rounded. “D” has no bottom on the stem, and “n” looks like an inverted “u” without a stick.

Dyson Symbol

The corporate palette is monochrome. Moreover, both white and black backgrounds are used. For the label on the goods, gray is used. On the internal administrative network, the dark blue version is in use. The official version is light letters on a dark substrate.

Dyson color codes

Black Hex color: #000000
RGB: 0 0 0
CMYK: 0 0 0 100
Pantone: PMS Process Black C