Dyson Logo

Dyson LogoDyson Logo PNG

The Dyson logo is visually soft and smooth because such a shape of elements subconsciously evokes trust in consumers. The emblem symbolizes the safety of all appliances produced by the company, from vacuum cleaners to hair dryers.

Dyson: Brand overview

Founded:8 July 1991
Founder:James Dyson
St James Power Station, Harbourfront, Singapore
Dyson is a British company that manufactures various high-tech household appliances, including beauty care products. It was founded by James Dyson, after whom it was named. The company has been in existence since July 1991 and originated in Wiltshire, United Kingdom.
Dyson Logo History

What is Dyson?

Dyson is a technology company founded in the early 1990s in the UK and moved to Singapore in 2019. It is named after its founder, James Dyson, who invented the bagless vacuum cleaner. The company’s product range includes innovative heaters, fans, air conditioners, hand dryers, and other modern appliances. All of the company’s household appliances are known for their high efficiency, functionality, and performance.

1993 – 1994

Dyson Logo 1993

The original Dyson logo consisted of the brand name and bore the mark of originality. It was an innovative product of its time, consisting of three-line inscriptions. The first was the name of the company itself. It was made with capital letters formed from three thin stripes. Each glyph contained several components of different shapes. The most interesting were “S” and “O.” The former had the shape of waves, and the latter of vertical arches. The middle row was occupied by the phrase “Dual Cyclone,” typed in lowercase letters – bold and black. The third row contained the word “Technology,” typed in thin capital letters.

1994 – today

Dyson Logo

The brand is created thanks to innovations and exists only for them. Thanks to this approach and impeccable aesthetics, the brand has become one of the most recognizable worldwide. This distinguishes its logo, which has managed to combine relevance, simplicity, and classic style. This principle conveys that the manufacturer should not speak for itself, but its product should.

As a result, the brand emblem is recognized as a standard of modern design. According to the developers’ concept, bright and high-tech products effectively complement the strict black-and-white sign. The main element used by artists was the brand name. The unified inscription “Dyson” is monochrome, elegant, and minimalist.

Font and Colors

Dyson Emblem

The company chose the individual Dyson Sans font for the word symbol, which fully conveys its values: innovation, originality, reliability, luxury, practicality, and creativity. Thanks to its concise form, the logo well embodies perfection, where nothing is more important than a well-implemented idea.

The inscription is made with wide lowercase sans serif letters. The symbols are evenly distributed in the word and made slanted and rounded. The “D” lacks the lower part on the stem, and the “n” looks like an inverted “u” without a stick.

Dyson Symbol

The brand palette is monochromatic. Both white and black backgrounds are used. Gray is used for labels on products. A dark blue version is used in the internal administrative network. The official version consists of light letters on a dark substrate.

Dyson color codes

BlackHex color:#000000
RGB:0 0 0
CMYK:0 0 0 100
Pantone:PMS Process Black C