Grab Logo PNG
Grab: Brand overview
Grab, originally conceived in 2012 as MyTeksi was born by Anthony Tan and Tan Hui Ling with a specific mission: to make cab rides in Malaysia safer. Four years later, the company underwent a major change and was named Grab in 2016. The name change marked a broader diversification of the company’s offerings beyond passenger transportation services to courier services and other strategic partnerships across Southeast Asia.
A landmark moment for the company came in 2018 when it absorbed Uber’s Southeast Asia business. This pivotal acquisition firmly established Grab as the leading ride-hailing platform across the region. A few years later, in 2021, Grab made a big financial leap, going public through a merger with Special Purpose Company (SPAC) and receiving a high valuation of $40 billion.
Grab has expanded beyond its original role as a passenger delivery service to becoming a multi-service platform, or “super app,” providing transportation, food delivery, and digital financial services. The company’s geographic reach spans multiple countries, including Singapore, Malaysia, Cambodia, Indonesia, Myanmar, the Philippines, Thailand and Vietnam.
Meaning and History
2011 – 2013
2013 – 2016
2016 – 2019
2019 – today
The Grab logo features a unique design associated with roads, movement, and routes. The letters are formed from double green stripes separated by thin white lines resembling road markings. This design highlights the company’s focus on transportation, convenience, and accessibility.
The font consists of smooth lines and softly rounded contours. These elements convey a sense of movement and routes, where each intersection and turn symbolizes the connection and logic between starting points and destinations. This is especially evident in the connection between the letters “a” and “b,” where the tail of the “a” extends downward and seamlessly transitions into the start of the “b.” This detail resembles a ring road or a link connecting different points on a map.
The green color represents freshness, progress, and sustainability. The white line separating the green stripes adds lightness and clarity to the design, emphasizing the service’s modernity and transparency. This color combination visually conveys simplicity and accessibility.
The name, styled in this manner, reflects the company’s core idea—”grabbing” a route, choosing a convenient solution, or using a service easily. Each letter appears in motion, reinforcing associations with mobility and dynamism.
The Grab emblem is both simple and meaningful. Its smooth lines, stripes, and colors create a unified image reminiscent of the ease and comfort of using the service, whether for transportation or delivery. This design instantly evokes associations with movement, ease, and convenience, making the brand recognizable and relatable to users.
