TIM Logo


We will connect you via mobile network and wires, the logo promises. The TIM logo demonstrates reliability and customer focus. The sign symbolizes the continuous process of communication of subscribers which the company is engaged in.

TIM: Brand overview

TIM (short for Telecom Italia Mobile) is also called Gruppo TIM or Telecom Italia. The company is the largest Italian provider of fixed and mobile telephony, Internet, and various DSL services. It emerged in 1990 due to several state telecommunications structures merger and now covers 114 million subscribers worldwide. The company has a large branch in Brazil and several headquarters in Italy – in Naples, Milan, and Rome.

Meaning and History

TIM Logo History

After the merger of state industry organizations, the telecommunications operator entered the profile market, the former monopoly of telephone services – Società Italiana per l’Esercizio Telefonico pA. The new firm immediately gained a wealth of experience and personal identity that set it apart from its competitors.

Despite its short life span, TIM has changed its logo several times. She continually refined it through six redesign stages. In total, she has seven logos, almost identical repeating each other because the changes were minor.

What is TIM?

TIM stands for “Telecom Italia Mobile.” It is the legal name of the company Gruppo TIM, which is the most influential provider of telecommunication services in Italy. It appeared in 1994 as Telecom Italia SpA but was renamed in 2019. TIM is also the name of the brand created in 1995 and owned by Gruppo TIM.

1990 – 1994

TIM Logo 1990-1994

The original logo consisted of four red stripes, three of which were short and one long. They were twisted and went down to the company’s name, which was located in two lines. Above was the large “Telecom,” below – the smaller phrase “Italia Mobile.” The lines symbolized steady waves capable of overcoming any obstacle. The text was printed, chopped, slightly tilted to the right.

1994 – 1998

TIM Logo 1994-1998

Following the restructuring, the telecommunications operator adopted a new logo. It was based on the old logo with minor changes. The designers made all the strips the same length and changed the operator’s extended name to an abbreviated one. The abbreviation consisted of capital letters larger than the others (the first “T”). The developers left the color, font, and slant of the symbols the same.

1998 – 1999

TIM Logo 1998-1999

A modification, undertaken in 1998, added brightness to the logo and brought it closer to modern graphics. For this, the authors took several cardinal steps, preserving the old structure of the personal sign. They made the “TIM” acronym the same size, increased the stripes’ color, and added a blue oval truncated on both sides. It became the backdrop for white letters and red lines.

1999 – 2004

TIM Logo 1999-2004

Subsequent changes affected the main inscription. The designers extended the letters while maintaining the same text style. They smoothed the corners around the edges of the truncated oval and changed the width of the stripes, positioning them in perspective – from wide (in front) to narrow (in the background). At the same time, the ellipse itself also became a little wider.

2004 – 2016

TIM Logo 2004-2016

In 2004, the telecommunications company adopted the most revolutionary logo in its history – with three stylized waves instead of four. They indicated the number of work areas covered: fixed telephony, mobile network, and the Internet. The stripes were still the same length and contained identical “splashes” – acute-angled protrusions. At the letter “M,” the designers have lengthened the middle part, placing it at the legs’ level.

2014 – 2016

TIM Logo 2014-2016

During this period, a 3D version of the logo appeared. The developers added shadows, highlights, and highlights to the existing logo to achieve volume: the further from the center, the darker the blue color. Thanks to this play of shades, the personal sign became convex and was suitable for modern information carriers. But the typography did not change: the inscription remained printed with a slight slant.

2016 – today

TIM (Telecom Italia Mobile) Logo 2016-present

The current version is a completely redesigned logo. First of all, the designers straightened the stripes and made them rounded at the edges. And they depicted the overcoming of obstacles by waves in the form of discontinuous segments. Moreover, the red lines (one long and four short) form a negative space, in which a single “T” of the white color is visible. To the right of the icon is the abbreviation “TIM.” It is now straight, elongated, with the middle “M” cut off.

TIM: Interesting Facts

TIM, or Telecom Italia Mobile, is a major player worldwide, especially in Italy and Brazil.

  1. Start and Growth: TIM began in 1990 by merging several government telecom companies, improving Italy’s telecom infrastructure, and starting a new digital era.
  2. Italy’s Top Telecom Company: TIM is the biggest telecom provider in Italy. It offers various services, such as phone, internet, and TV, connecting countless people and businesses.
  3. Global Reach: TIM has 114 million users worldwide, which shows its ability to grow and meet different customer needs worldwide.
  4. Big in Brazil: In Brazil, TIM is a key telecom provider, showing its ambition to grow and adapt in international markets, especially in the booming Latin American telecom scene.
  5. Offices Across Italy: TIM has main offices in Naples, Milan, and Rome, which are crucial for managing its network, creating new services, and innovating.
  6. Leading in Innovation: TIM leads in new tech like 5G, fiber-optic internet, and digital services, helping to transform Italy and improve connectivity digitally.
  7. Eco-Friendly: TIM is working on being more environmentally friendly by using energy more efficiently and investing in renewable energy.
  8. Giving Back: TIM also supports cultural and sports events, education, and digital literacy programs, showing its dedication to the community.
  9. Stock Market Player: TIM’s stock is among the most traded on the Borsa Italiana, highlighting its economic importance and investors’ interest.
  10. Global Partnerships: TIM has teamed up with global tech and content companies to improve its services, enter new markets, and stay on top of tech trends.

In summary, TIM has played a key role in Italy’s telecom sector, has a big presence in Brazil, and is focused on innovation, sustainability, and helping the community.

Font and Colors

TIM Emblem

Although the personal identification mark’s evolution is insignificant, it accurately reflects the key stages of a telecommunications operator’s activity. As a result, the modifications made were made of a visually complex and multi-structured symbol, simple and minimalistic, in which there is nothing extra. Now each element works for the brand, conveying certain information. And even negative space is used.

At different times, different fonts prevailed in the logo. Urbano Black Italic by FontSite Inc. was chosen as the debut. Today, a typeface is used that resembles Caros Soft Extra Bold with rounded outer corners. The rest of the time, modified PCTL9600 Bold Italic, Ridley Grotesk Extra Bold Italic, and Vista Sans Black Italic were used.

TIM Symbol

The emblem palette consists of navy blue # 013889, crimson red # e50528, and neutral white. Also, sometimes black is found in the inscriptions.

TIM color codes

Air Force BlueHex color:#013889
RGB:1 56 137
CMYK:99 59 0 46
Pantone:PMS 287 C
Spanish RedHex color:#e50528
RGB:229 5 40
CMYK:0 98 83 10
Pantone:PMS Bright Red C