TIM (short for Telecom Italia Mobile) is also called Gruppo TIM or Telecom Italia. The company is the largest Italian provider of fixed and mobile telephony, Internet, and various DSL services. It emerged in 1990 due to several state telecommunications structures merger and now covers 114 million subscribers worldwide. The company has a large branch in Brazil and several headquarters in Italy – in Naples, Milan, and Rome.
Meaning and History
After the merger of state industry organizations, the telecommunications operator entered the profile market, the former monopoly of telephone services – Società Italiana per l’Esercizio Telefonico pA. The new firm immediately gained a wealth of experience and personal identity that set it apart from its competitors.
Despite its short life span, TIM has changed its logo several times. She continually refined it through six redesign stages. In total, she has seven logos, almost identical repeating each other because the changes were minor.
1990 – 1994
The original logo consisted of four red stripes, three of which were short and one long. They were twisted and went down to the company’s name, which was located in two lines. Above was the large “Telecom,” below – the smaller phrase “Italia Mobile.” The lines symbolized steady waves capable of overcoming any obstacle. The text was printed, chopped, slightly tilted to the right.
1994 – 1998
Following the restructuring, the telecommunications operator adopted a new logo. It was based on the old logo with minor changes. The designers made all the strips the same length and changed the operator’s extended name to an abbreviated one. The abbreviation consisted of capital letters larger than the others (the first “T”). The developers left the color, font, and slant of the symbols the same.
1998 – 1999
A modification, undertaken in 1998, added brightness to the logo and brought it closer to modern graphics. For this, the authors took several cardinal steps, preserving the old structure of the personal sign. They made the “TIM” acronym the same size, increased the stripes’ color, and added a blue oval truncated on both sides. It became the backdrop for white letters and red lines.
1999 – 2004
Subsequent changes affected the main inscription. The designers extended the letters while maintaining the same text style. They smoothed the corners around the edges of the truncated oval and changed the width of the stripes, positioning them in perspective – from wide (in front) to narrow (in the background). At the same time, the ellipse itself also became a little wider.
2004 – 2016
In 2004, the telecommunications company adopted the most revolutionary logo in its history – with three stylized waves instead of four. They indicated the number of work areas covered: fixed telephony, mobile network, and the Internet. The stripes were still the same length and contained identical “splashes” – acute-angled protrusions. At the letter “M,” the designers have lengthened the middle part, placing it at the legs’ level.
2014 – 2016
During this period, a 3D version of the logo appeared. The developers added shadows, highlights, and highlights to the existing logo to achieve volume: the further from the center, the darker the blue color. Thanks to this play of shades, the personal sign became convex and was suitable for modern information carriers. But the typography did not change: the inscription remained printed with a slight slant.
2016 – present
The current version is a completely redesigned logo. First of all, the designers straightened the stripes and made them rounded at the edges. And they depicted the overcoming of obstacles by waves in the form of discontinuous segments. Moreover, the red lines (one long and four short) form a negative space, in which a single “T” of the white color is visible. To the right of the icon is the abbreviation “TIM.” It is now straight, elongated, with the middle “M” cut off.
Font and Colors of the Emblem
Although the personal identification mark’s evolution is insignificant, it accurately reflects the key stages of a telecommunications operator’s activity. As a result, the modifications made were made of a visually complex and multi-structured symbol, simple and minimalistic, in which there is nothing extra. Now each element works for the brand, conveying certain information. And even negative space is used.
At different times, different fonts prevailed in the logo. Urbano Black Italic by FontSite Inc. was chosen as the debut. Today, a typeface is used that resembles Caros Soft Extra Bold with rounded outer corners. The rest of the time, modified PCTL9600 Bold Italic, Ridley Grotesk Extra Bold Italic, and Vista Sans Black Italic were used.
The emblem palette consists of navy blue # 013889, crimson red # e50528, and neutral white. Also, sometimes black is found in the inscriptions.