Tokio Hotel is a German music band performing pop-rock and synth-pop songs. It appeared in 2001 in the city of Magdeburg (Germany). It was founded by twin brothers Bill and Tom Kaulitz (vocalist and guitarist), drummer Gustav Schaefer and bassist Georg Listing. At first, it was called Devilish, but then it changed its name because of Tokyo’s love and permanent residence in hotels.
Meaning and History
Formed as a band in 2001, the band used photos as their emblem. Then he thought about a logo that would convey the essence of their creativity and outlook on the world. Therefore, after the redesign, the performers got a real sign – allegorical, reflecting the songs’ concept. There were four emblems in the history of the pop-rock group.
All versions of the logo are dominated by monochrome, in harmony with the songs’ content, the creative direction of the collective, and an extraordinary concept. A separate round mark with an impromptu cross made up of “T,” and “H” is used as a permanent label. This is an abbreviated version of the logo.
Devilish 2001 – 2005
When the musicians were called Devilish, the logo had no graphic elements: just a snapshot with a fragment of the stairs on which people (presumably) were standing. A light blue sky occupies the rest. Above the photo is the name of the group with flaming letters of juicy color. Both items are in a black rectangle. The contrast of idyllic calmness and devilish excitement create the desired mood of unpredictability.
2005 – 2014
Over the years of the musical group’s existence, there was another version of the logo: a black rectangle with a white inscription. The first letters of the name are uppercase; the rest are lowercase. Below is the brand name – the creative reworking of the hieroglyph, placed in a circle. All elements have gaps, holes, streaks, which look very impressive against a black background (the letters themselves are white).
2014 – 2017
The Tokio Hotel logo consists of a wordmark in two different styles and an individual symbol. Tokio is written in a slightly italic handwritten script with bold lines reminiscent of hieroglyphic brush strokes. Hat “T” is elongated: a straight and slightly ragged line extends from it to the left. A similar design is characteristic of the letter “o”: the line extending from it is directed to the right.
The word “Hotel” is written in Insignia font with an elongated crossbar at the “H,” a rectangular serif at the “L,” and a semi-phantom “E” that seems to emerge from a parallel reality. A pointed hieroglyph, stylized as a combination of “T” and “H,” hovered above them. It looks like a cross but has no religious connotation.
2017 – today
The modern logo format is a retreat to the roots and the source. A black vertical rectangle, saturated colors, a light element in the center – everything speaks about this, despite the difference in the drawing. However, the style itself is preserved – strict lines, even corners, geometric shapes. True, now the central element is the personal sign of the musical group Tokio Hotel. With subtle translucent strokes, shadows, and color enhancement, it looks three-dimensional. The lower part is pointed, the upper part is made wide. Below the bottom is the name of the band, made in narrow white letters.
Font and Colors of the Emblem
The path of identity development is a smooth movement forward. There is only one sharp leap in it – from Devilish to Tokio Hotel. The rest is a modification of the existing elements, with which the developers change the design from time to time. The key highlight is the personal icon, which consists of encrypted symbols. These are “T” and “H,” the first letters of the name. Although their combination resembles a cross, they do not carry any religious connotations.
The band’s logo is based on the sleek Insignia typeface with some additions and fixes. Its overwhelming part is design touches. They turn the inscription into a unique attribute. The color scheme of the logo consists of a combination of the entire rainbow palette framed in a gradient. Its background is black. Early versions are monochrome.