Tork Logo PNG
The Tork logo is soft and pleasant. I want to touch him and feel tenderness. The emblem conveys the properties of the company’s products. The sign highlights the convenience, pleasant volume, and quality of materials used in household hygiene products.
Tork traces its origins to the Swedish company Mölnlycke, a producer of disposable hygiene products. The name comes from the Swedish verb “torka”, meaning to dry or wipe. In 1968, Mölnlycke introduced the disposable wiping cloth “All-Tork”, targeting professional environments such as hospitals, restaurants, and offices where reusable textiles were still common.
In the late 1960s, the concept of out-of-home hygiene was still taking shape. Tork entered a niche that had to be built from the ground up. Around the same period, Mölnlycke acquired Edet Bruk and began using recycled paper in production, initially to reduce costs.
Expansion into the US followed in the 1970s. The brand used boxer Ingemar Johansson, world champion in 1959, as a recognizable figure to promote reliability and Swedish origin.
In 1975, SCA, founded in 1929 by Ivar Kreuger, acquired Mölnlycke and integrated Tork into its operations. During the 1980s, the brand expanded with Box 80 dispensers and later the S-Box liquid soap system, moving beyond paper products.
In 1995, SCA acquired PWA and consolidated brands such as Apura, Hotel Exclusive, MAP, and Amandi under the Tork brand. Competition came from Kimberly-Clark’s Scott brand.
Further growth included the 2001 purchase of Wisconsin Tissue from Georgia-Pacific and the 2007 acquisition of European tissue assets from Procter & Gamble. In 2012, SCA acquired Georgia-Pacific’s tissue business, including Lotus.
By 2015, SCA had become the world’s largest tissue producer. In 2017, the hygiene division was spun off into Essity, with Tork continuing under the new structure across more than 110 countries.
Meaning and History
Regardless of who is assigned to the hygiene accessories line, each has its own logo. The personal mark debuted alongside the brand and has since been used on a wide range of goods.
The logo consists of two wavy elements. The brand name is written on the wide blue stripe. The letters, on the other hand, are straight, austere, and angular, except the “O”. At the top is another line in the form of a blue wave, narrow and pointed at the ends on both sides. It follows the contours of a wide strip.
What is Tork?
Tork is a Swedish hygiene product brand that primarily offers disposable towels, toilet paper, napkins, and dispensers for them. It belongs to Essity, which was previously part of the SCA group. Its headquarters are located in Stockholm.
Font and Colors
The font used for the word “Tork” is smooth. All letters are in upper case and have a geometrically correct structure. They are executed in a classic grotesque with thickened lines. The color palette includes white (brand name) and dark blue (wavy elements).