Tork is a Swedish brand previously owned by Essity. Since 2017 (after the division of the business), it passed to the SCA corporation. Now he is engaged in the development and production of paper towels, home perfumery (air fresheners), liquid soap, napkins, cleaning materials, toilet paper. The headquarters of the parent company is located in Sundsvall (Sweden).
Meaning and History
Regardless of who the line of hygiene accessories is assigned to, it has an individual logo. The personal mark appeared along with the debut of the brand and has since been used on all types of goods.
The logo consists of two wavy elements. The brand name is written on the wide blue stripe. The letters, on the other hand, are straight, austere, and angular, with the exception of the “O”. At the top is another line in the form of a blue wave – narrow and pointed at the ends on both sides. It follows the contours of a wide strip.
Font and Colors of the Emblem
The font with the word “Tork” written is smooth. All letters are in upper case and have a geometrically correct structure. They are executed in a classic grotesque with thickened lines. The color palette includes white (brand name) and dark blue (wavy elements).