Toundra Logo PNG
The Toundra logo reflects the harmony of nature and technology, symbolizing the commitment to sustainable and innovative development. The Quebec-based project combined agricultural traditions with advanced approaches, gaining attention for its eco-friendly production and ambitious mission to transform greenhouse farming.
Toundra: Brand overview
| Founded: | 2016 |
| Headquarters: | Saint-Félicien, Quebec |
| Website: | serrestoundra.com |
2016, Max Tremblay and Sophie Lavertu, childhood friends from the Saguenay-Lac-Saint-Jean area in Quebec, launched Toundra. Both shared a genuine interest in farming and aspired to spearhead a cutting-edge greenhouse initiative within their native territory.
Fuelled by their enthusiasm, they embarked on a European tour to learn advanced greenhouse farming techniques. Drawing inspiration from their travels, they erected a 15-acre modern greenhouse in Saint-Félicien, Quebec. Their primary crop was tomatoes, which they cultivated sustainably by harnessing renewable energy solutions, including geothermal warmth and rain-fed irrigation.
Within a year, Toundra’s tomatoes, renowned for their vibrant taste and resilience, graced local supermarkets. Their distinctive blend of precise light, moisture, and nourishment made them an instant hit, and soon, they were available throughout Quebec.
Navigating the landscape of 2021, Toundra broadened its offerings, adding cucumbers and assorted greens to its repertoire in response to escalating consumer demand. Concurrently, as the COVID-19 pandemic reshaped shopping behaviors, the company ventured online, rolling out an e-commerce site and facilitating home deliveries.
Currently, Toundra’s operations span over 25 greenhouse acres and employ more than 100 people. The brand is synonymous with freshness, superior quality, and eco-conscious practices. As they gaze into the future, Tremblay and Lavertu remain committed to spearheading sustainable farming advancements and bolstering the region’s economic fabric.
Meaning and History
What is Toundra?
Toundra is a Canadian company established in 2016 that specializes in cucumber cultivation. They own modern greenhouses in Quebec, designed to provide the perfect conditions for producing fresh vegetables. They use rainwater for irrigation and compostable cardboard for packaging to reduce their environmental impact.
2016
2016 – 2023
2023 – today
The Toundra logo combines nature and modernity, creating an image that evokes purity and naturalness. The name is rendered in a font with elongated lines and rounded contours that subtly echo organic forms. This emphasizes the natural origins of the brand’s products and their connection to the environment.
The dark green color is central to the design, highlighting eco-friendliness and freshness. The rich shade evokes forest foliage and grassy meadows, conveying a sense of sustainability and natural harmony. The color inspires trust, giving the emblem visual depth and stability.
The letterforms are meticulously crafted. Bold, with soft lines and rounded edges, they create a sense of warmth and approachability. Their style underscores the simplicity and naturalness of the brand’s offerings. The design effectively conveys an idea of softness and freshness, avoiding harshness or excessive formality.
The name whispers of untouched nature, where freshness and purity are the ultimate treasures. It evokes images of northern plains where time stands still, preserving a pristine landscape. This association brings the brand closer to nature, emphasizing its commitment to preserving natural resources and ensuring quality.
The minimalist and intuitively clear design makes the logo versatile and recognizable. Every detail—from the color to the font’s shape—comes together in a cohesive image that embodies naturalness, quality, and harmony. The Toundra emblem represents a return to the origins, to what nature creates.
