Town of Fountain Hills Logo PNG
The Town of Fountain Hills logo conveys the uniqueness and atmosphere of a place where nature harmoniously blends with the community. It reflects the history of transforming pastureland into a hub known for its architecture and iconic water features. The emblem embodies the energy behind the creation of the town’s main symbol—the fountain, which defines the appearance and character of the surrounding area.
Town of Fountain Hills: Brand overview
In 1970, McCulloch Properties, now known as MCO Properties, laid the groundwork for what would later become the Town of Fountain Hills, transforming a former cattle ranch into a planned residential hub. The town’s hallmark feature, a towering fountain that sprays water as high as 560 feet, was also built the same year to serve as the focal point of the community. The formal establishment of Fountain Hills as an incorporated town followed in 1989, and its population has since expanded from an initial 6,000 to more than 22,000 residents.
Located northeast of Phoenix, the town is between the McDowell Mountains and the Verde River Valley. The remarkable fountain, which has become a defining symbol of the town, operates from 9 a.m. to 9 p.m., sending forth its jet of water for 15 minutes at the beginning of each hour.
Fountain Hills is known for its iconic fountain and bustling calendar of events and festivals, which attract many visitors yearly. In addition to a vibrant arts scene, the town offers extensive hiking trails and multiple top-notch golf courses, making it a haven for those who enjoy an active, outdoor lifestyle. The region was originally home to Native Americans, such as the Hohokam and Yavapai tribes.
Since its beginnings as a carefully designed residential area with a landmark fountain at its heart, Fountain Hills has evolved into a bustling town celebrated for its natural attractions, extensive amenities, and active lifestyle.
Meaning and History
1989 – 2023
2023 – today
The Fountain Hills logo tells the story of a place through images that speak for themselves. At the center of the composition is a fountain, with streams of water shooting upward, rendered in shades of blue and silver. The water appears lively, its motion evoking a sense of energy and lightness. The geometry of the streams emphasizes their recognizability while maintaining a modern aesthetic.
The surrounding architectural base is shaped like a rounded structure. Its lines flow seamlessly into the fountain streams, creating an impression of continuous interaction. The design resembles the reflection of water or gentle ripples emanating from the center.
In the background, mountains rise with the sun rising behind them. The yellow circle of the sun appears to peek through the peaks, adding depth and emphasizing perspective. The mountains, in a rich purple tone, provide a stable and confident image, complementing the overall rhythm of the composition.
Wavy lines at the base of the visual mark symbolize the body of water beneath the fountain. These lines vary slightly in thickness and length, creating the illusion of natural water movement. They give the lower part of the logo texture and a sense of completeness.
The brand name is in a clean, modern font. Its simplicity underscores the town’s technological aspirations, while the blue color of the letters strengthens the connection to the water theme. The font appears confident but not overly heavy.
The color palette combines yellow, blue, purple, and silver tones. Yellow adds warmth and light, purple evokes stability and natural beauty, and blue ties into the water theme. Silver accents contribute a fresh, contemporary touch.
The Fountain Hills emblem represents the harmony between nature and urban life. The details highlight the uniqueness of the place, from the fountain symbolizing movement to the mountains and sun reflecting stability and openness. Together, they create the image of a vibrant, energetic space where natural beauty and human achievement come together.
