Transavia: Brand overview
Founded: | 17 November 1966 |
Founder: | KLM |
Headquarters: |
Haarlemmermeer, Netherlands |
Website: | transavia.com |
The airline maintains a strong European presence with its scheduled flight services, facilitated through key hubs in Amsterdam, Rotterdam, The Hague, and Paris Orly. Transavia’s primary base is the Amsterdam Airport Schiphol, while Transavia France operates out of its head office at Paris-Orly Airport.
Transavia’s fleet is comprised entirely of Boeing 737 Next Generation aircraft, all offering a single-class, economy cabin setup. The airline provides connectivity to over 100 destinations scattered across Europe, North Africa, and the Middle East, inclusive of several popular vacation spots surrounding the Mediterranean.
In line with its low-cost positioning, Transavia provides a no-frills service with additional options such as checked baggage, seat selection, and in-flight food and beverages available for an extra charge. This business model has proven successful, with the airline transporting over 19 million passengers in 2019, making it one of the largest low-cost carriers operating in Europe.
In the highly competitive low-cost airline market, Transavia squares off against rivals such as EasyJet, Ryanair, Vueling, and Wizz Air, primarily catering to leisure travelers within Europe. Despite the Dutch and French units functioning as separate airlines, they collectively contribute to the singular identity of the Transavia brand within the Air France-KLM group.
Meaning and History
1966 – 1986
1986 – 1994
1994 – 2005
2004 – 2007
2007 – 2015
2015 – today
Transavia color codes
UFO Green | Hex color: | #00d66c |
---|---|---|
RGB: | 0 214 108 | |
CMYK: | 100 0 50 16 | |
Pantone: | PMS 7479 C |