Transcend Logo

Transcend LogoTranscend Logo PNG

Transcend: Brand overview

Taiwanese company Transcend specializes in memory products, storage devices, and multimedia offerings. Since its founding in 1988, Transcend has established a global presence by supplying the market with high-quality memory modules, USB drives, memory cards, SSDs, and portable hard drives.

Transcend offers customized memory solutions through OEM/ODM services to meet the unique needs of manufacturers. The company’s product portfolio includes memory cards for photographic equipment, memory expansion modules for desktop and notebook computers, storage solutions for PCs, and various consumer electronics.

In the mid-to-late 1990s, Transcend pioneered USB drives, which allowed it to bring these devices to the forefront. Through research and development, the company is exploring applications for NAND flash memory technology, including 3D NAND and future memory technologies.

Transcend has manufacturing facilities in Taiwan and China to meet the needs of the U.S., European, and Asia Pacific markets. The company sells its products under its own brand name and manufactures OEM products for well-known electronics companies.

In recent years, Transcend’s revenues have exceeded $1 billion, strengthening the company’s position as one of the world’s largest specialized memory manufacturers.

Meaning and History

Transcend Logo History

What is Transcend?

Founded in 1988 by Mr. Chung-Won Shu in Taipei, Taiwan, Transcend Information Inc. has been a technology pioneer for over thirty years. Internationally recognized for its contributions to digital storage, multimedia, and industrial products, the company has earned the trust of technology enthusiasts worldwide.

1988 – today

Transcend Logo

The Transcend symbol is an outline of the letters “T” and “S” that appear in the company name. The curved parts of the letter “S” form a ring around the letter “T,” giving the logo a sense of completeness. The neighboring lettering is done in a completely different style: the designers used elegant cursive writing to create the effect of movement. Smooth curves are combined with exquisite glyph endings. The burgundy color makes the emblem recognizable and reflects progress.

The ring around the “T” is reminiscent of a steep race track or loop, showing that the company is constantly in motion, going around and back to create better things. Cursive writing is reminiscent of fast handwriting when awesome ideas come into your head that you can’t wait to write down. The burgundy color is like a cool jacket that everyone pays attention to – it stands out but in a classy way that’s not too flashy.

Transcend color codes

Deep CarmineHex color:#b00b36
RGB:176 11 54
CMYK:0 94 69 31
Pantone:PMS 200 C